Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Krux Founders' Studio Superset Launched 10 Startups via $65M Fund

Matt Kilmartin · Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS · Sep 20, 2022 · at 13:21

Matt Kilmartin discusses how Habu was incubated inside Superset, a venture studio founded by former Krux executives.

0:00 / 0:13exact quote · 13.6s

720p mp4 · rendered on demand · StarZero watermark

“So the founders of Crux started a venture studio. It's a fund called superset. It's a sixty five million dollar fund and they start startups. They're not VCs. They start, so they actually started 10 companies in the last three years.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

Venture studio Superset, created by the founders of Krux, is a $65 million fund that launched 10 startups in the last three years.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

All elements of Matt Kilmartin's claim made on September 20, 2022, are verified by public records and venture announcements. First, venture studio super{set} was co-founded by Tom Chavez and Vivek Vaidya, who previously co-founded Krux Digital, Inc. (acquired by Salesforce in 2016). Second, super{set} publicly launched in October 2019 with an inaugural fund size of $65 million. Third, during the three-year window from October 2019 to September 2022, super{set} incubated and launched at least 10 startups, including Habu, Ketch, Eskalera, Spectrum Labs, MarkovML, Checksum, Headlamp Health, Mazlo, Boombox, and PointHealth (scaling 14 to 16 startups across its first fund cycle).

Krux co-founders Tom Chavez and Vivek Vaidya co-founded venture studio and fund super{set}.
super{set} officially launched in October 2019 announcing a $65 million inaugural fund to build and fund software companies.
Portfolio tracking confirms super{set} founded and launched at least 10 companies between 2019 and September 2022, including Habu, Ketch, Eskalera, Spectrum Labs, MarkovML, Checksum, Headlamp Health, Mazlo, Boombox, and PointHealth.

Checked against

[1] pulse2.com [2] getlatka.com [3] superset.com [4] startupintros.com [5] sec.gov [6] sec.gov [7] pulse2.com [8] yespress.io

"super{set}" "Habu" "Ketch" portfolio companies "Superset" "SEC" "Form D" OR fund size "Tom Chavez" OR "Vivek Vaidya" "super{set}" "Tom Chavez" portfolio companies list OR launched OR founded "Superset" "Krux" fund OR "venture studio" "65 million" OR 65M "Superset" venture studio portfolio startups Krux "Tom Chavez" "Superset Capital I, L.P." "Total Offering Amount" OR "65,000,000" OR "Total Amount Sold" "super{set}" "65 million" OR "$65M" OR "$65 million" "super{set}" portfolio startups launched 2019 OR 2020 OR 2021 OR 2022 "Habu" "super{set}" "launch" OR "stealth" OR "portfolio" "Ketch" "Habu" "Decube" OR "Pecan" OR "Zeta" OR "Query" OR "Snowflake"

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Crux Habu Superset

⚑ Spot an error? Report it

More from Matt Kilmartin

Assertion Not checkable as stated

Habu averages mid-$300K annual contract values for its enterprise customers

“Our average ACV is by mid-three hundred K range.”

Matt Kilmartin Sep 20, 2022 ▶ 4:07 Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS

Insight

Habu underinvested in sales and marketing while over-focusing on product engineering

“We stayed a little too lean too long on the sales and marketing function, I would say. We had a ton of engineering, product engineering, and but I didn't, I felt like we probably could have invested earlier in sales and marketing”

Matt Kilmartin Sep 20, 2022 ▶ 16:55 Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS

Disclosure

Habu licenses identity products from its direct data competitor LiveRamp

“There's a public company called live ramp who has a, is a competitive, has a competitive product. So anyways but listen, great company. We actually use some of their identity products as well.”

Matt Kilmartin Sep 20, 2022 ▶ 17:35 Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS

Assertion Not checkable as stated

Strategic investor Snowflake does not restrict Habu's addressable market

“But at the end of the day, like Snowflake's not looking to restrict our TAM and, you know, we have to be agnostic.”

Matt Kilmartin Sep 20, 2022 ▶ 26:14 Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS

Assertion Supported

Major cloud data warehouses now offer native data clean room capabilities

“What's interesting is, is a lot of the cloud data warehouses do this, are doing this now. So AWS, GCP Microsoft are trying to do this, and that's where data sharing now happens at the cloud data layer. And then Snowflake and Databricks have capabilities around…”

Matt Kilmartin Sep 20, 2022 ▶ 1:45 Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS

Disclosure

Disney is an enterprise client of data clean room startup Habu

“A use case for us is Disney. Disney's a client. Disney owns Hulu, ESPN, and they have all the two TV viewership data, basically.”

Matt Kilmartin Sep 20, 2022 ▶ 2:19 Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS

Krux Founders' Studio Superset Launched 10 Startups via $65M Fund

More from Matt Kilmartin

Turn any episode into a week of clips.