Habu underinvested in sales and marketing while over-focusing on product engineering
Matt Kilmartin · Venture Studio Spinout Hits $250m Valuation for Clean Data Room SaaS · Sep 20, 2022 · at 16:55
Matt Kilmartin, CEO of Habu, reflects on go-to-market scaling mistakes while growing the data clean room SaaS platform.
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“We stayed a little too lean too long on the sales and marketing function, I would say. We had a ton of engineering, product engineering, and but I didn't, I felt like we probably could have invested earlier in sales and marketing”
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