Startups buy software to solve immediate needs, not for all-in-one platforms
Jeff Roberts · 1326 Can He Combine Mailchimp, Hubspot, Zenefits at $99/mo Price Point and Win SMB's Over? · Mar 12, 2019 · at 12:56
Outseta co-founder Jeff Roberts explains the go-to-market and activation difficulties of marketing an all-in-one SaaS platform against specialized point solutions.
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“Startups don't go out there, you know, no one's out there looking for this platform that we offer. Startups are looking to solve their immediate need, whether it's they need to send an email campaign or they need to start charging, you know, a customer or whatever it is.”
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Specialized SaaS point tools are overkill for day-one startups, says Roberts
“Ultimately at the very, very early stage of a SaaS startup, most of those tools are overkill. The actual need is for relatively basic functionality as you're trying to get your business off the ground and validate that you actually have something that's worth …”
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“We're focusing on profitability from day one. As I said, we never want to raise money.”
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“So it's 99 dollars per month. That's it. And then we take a 2.9% processing fee on our billing tools, which is the same as Stripe, for example.”
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“It takes 10 years to build anything worthwhile, and I think if you can afford yourself the opportunity to take that time, your chances of success go up dramatically.”
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