Treffler explains Pegasystems' $160M acquisition of predictive analytics technology in 2010
Alan Treffler · 1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success" · Oct 25, 2018 · at 9:25
Pegasystems founder and CEO Alan Treffler explains to Nathan Latka how Pegasystems differentiated its unified enterprise architecture from competitors like Salesforce.
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“So when we, for example, made a build versus buy decision in 2010 to bring in what I still think are absolutely top of market predictive and adaptive analytics, we actually, you know, bought a company for a hundred and sixty million bucks, and then we spent two years Re-architecting what they did into this really seamless architecture that brings together customer engagement and process automation in a way that is, is, is quite unique.”
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