Kern: Limb.io initially sold lifetime software access for $1,000 upfront
Marcos Kern · B2B Hardware Plus SaaS Business Breaks $4.5m in Sales Volume, Super Sticky SaaS Revenues · Feb 13, 2022 · at 8:31
Limb.io founder Marcos Kern discusses early pricing strategies to overcome customer resistance to recurring software fees and improve initial cash flow.
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“Instead of charging them, let's say 99 bucks per month, let's just charge them a thousand and say that you never have to pay again.”
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Kern: Limb.io hardware works without a software subscription, unlike Peloton
“So it's not going to be a model like with the usual Peloton. Or you say like, Hey, listen, if you buy the hardware and you're not paying the subscription, you can't do anything with it. Because our clients also are families, their elderly care facilities. They…”
Kern: Third-party developers will create 80% of Limb.io content
“I think in the longterm, it's going to switch quite much right now. We're, Probably building around 70 to 80% of the content that's on the platform comes from us. But in the future, we're looking more like at 20 to 80%.”
Kern: Limb.io expands from B2B customers to B2C home consoles
“Well, right now we're very strong in the business to business market. So it's sports teams, clubs, facilities, even kindergartens, a lot of offices, but now we're also launching our B to C console. So it's also going to jump into your living room.”