Kern: Limb.io tests $299/month hardware-included subscription model
Marcos Kern · B2B Hardware Plus SaaS Business Breaks $4.5m in Sales Volume, Super Sticky SaaS Revenues · Feb 13, 2022 · at 13:35
Marcos Kern is the founder of interactive sports gaming company Limb.io. He describes experimenting with hardware-as-a-service pricing to lower upfront customer costs.
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“We're already experimenting with giving out systems only for subscriptions. So you don't pay, let's say the seven grand that you need for a multi ball, which is a small system for school. And instead of saying paying seven seven grand and 59 bucks per month for the software, we just tell you, listen, you're going to be paying 299 and you just pay for that forever.”
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Kern: Third-party developers will create 80% of Limb.io content
“I think in the longterm, it's going to switch quite much right now. We're, Probably building around 70 to 80% of the content that's on the platform comes from us. But in the future, we're looking more like at 20 to 80%.”
Kern: Limb.io expands from B2B customers to B2C home consoles
“Well, right now we're very strong in the business to business market. So it's sports teams, clubs, facilities, even kindergartens, a lot of offices, but now we're also launching our B to C console. So it's also going to jump into your living room.”