iContact's $500 CAC and $1,800 LTV enabled a $40M fundraise
Ryan Allis · 27 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit? · Apr 18, 2024 · at 4:08
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Ryan Allis, co-founder of iContact, explains the unit economics and lifetime value calculations that powered the email marketing company's early venture funding.
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“That we were an annuity cash flow stream engine that was trading 500 dollars up front for 1800 dollars over three and a half years, and that math allowed us to go to the investors, raise about forty million dollars over the course of the next five years, and scale up to achieve the revenue chart you see here.”
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