Optimizing paid ads for the lowest CAC yields lower-quality, high-churn leads
Jeremy Goyo · How Allo Reached $10M Revenue With 5,000 Customers · Apr 1, 2026 · at 9:56
Jeremy Goyo, CEO of The Mobile First Company (Allo), explains how optimizing paid ad spend for lowest CAC failed before shifting to lead tier ranking.
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“So we try to optimize for the lowest CAC at first or CPC, you know but then we discover that he brings us less qualified people and he brings us like a higher churn.”
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