Typical iZooto retail customers stay for 10 to 13 months
Vivek Khandelwal · 1218 This Browser Notification Company Just Hit 400 Customers, $600k ARR · Nov 24, 2018 · at 13:16
Vivek Khandelwal, founder of push notification platform iZooto, discusses customer retention and lifetime value with host Nathan Latka.
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“My sense is a typical retailer of ours, right, would sort of last with us from the internet we've seen so far at least 10 to 13 months, at least.”
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iZooto generates $54K monthly SaaS and $55K ad monetization revenue
“SaaS is about 54,000 right now. The non-recording revenue has again been fairly consistent and recurring as well, but again, because it's not really classic classic revenue, that's about another 55,000 dollars.”
iZooto experiences approximately 5% monthly logo churn
“We've been sort of able to control churn now so far to about yeah probably about five percent, right, of our yeah, On a monthly basis, right?”
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“Okay, from a revenue point of view, we have net negative churn as of now.”