Disclosure certainty 4/5 debate potential 1/5

Jones holds a 20% shadow equity stake as G2Xchange CEO

Ron Jones · Mini PE firm grow new acquisition to $2m ARR for gov contracting SaaS · Aug 29, 2022 · at 8:58

Ron Jones describes his executive incentive and compensation structure running G2Xchange for a private individual buyer.

0:00 / 0:11exact quote · 11.1s
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“So it's shadow equity. You have someone on recently that had the same setup. It was, it seems to be, you know, pretty common in like a private investor, private equity kind of situation, but it's shadow equity, 20%.”

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More from Ron Jones

Disclosure
Jones: G2Xchange Has 19 Full-Time Staff and Zero Salespeople
“19 full time, about six product engineering and those are all brought on in 2021 to help build everything that we're about to release, right? And then the rest of the seven contents, so there's also researchers, analysts, writers, right? So they focus on build…”
Ron Jones Aug 29, 2022 ▶ 10:24 Mini PE firm grow new acquisition to $2m ARR for gov contracting SaaS
Assertion Not checkable as stated
Jones: G2Xchange Converts 30% of 14-Day Free Trials
“Introduced the 14 day free trial, you know, which we have since, you know, it kicked off towards the end of May, we've done about 30% drop inversion rate, which is pretty good.”
Ron Jones Aug 29, 2022 ▶ 12:18 Mini PE firm grow new acquisition to $2m ARR for gov contracting SaaS
Disclosure
Jones: AWS and Deloitte are G2Xchange customers
“AWS is one of our customers. They sell, you know, lots of cloud services, as you know, to the government. Deloitte, another customer of ours management consulting, technology implementation.”
Ron Jones Aug 29, 2022 ▶ 2:11 Mini PE firm grow new acquisition to $2m ARR for gov contracting SaaS
Disclosure
Jones: G2Xchange generates $250 annual ARPU across 7,000 users
“So we have a couple of tiers of membership, but it's we have an individual membership that's 500 dollars a year. We don't do monthly subscriptions. It's all annual. So 500 bucks a year. And we also have business memberships, you know, corporate memberships, wh…”
Ron Jones Aug 29, 2022 ▶ 3:56 Mini PE firm grow new acquisition to $2m ARR for gov contracting SaaS
Prediction Not checkable as stated
Jones: G2Xchange projected to hit $2M revenue in November 2022
“Yeah, we'll, we'll cross the two million mark in November. That's the projection, a two million mark in November.”
Ron Jones Aug 29, 2022 ▶ 4:32 Mini PE firm grow new acquisition to $2m ARR for gov contracting SaaS
Disclosure
Jones: G2Xchange plans to launch SaaS product in Q2 2023
“It's a tech enabled market intelligence service today. But on our roadmap, we're building a SaaS product to introduce to the market. It's probably Q two of next year.”
Ron Jones Aug 29, 2022 ▶ 6:08 Mini PE firm grow new acquisition to $2m ARR for gov contracting SaaS
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