Jeffrey Harris, founder and CEO of cannabis CRM platform SpringBig, discusses retention and revenue churn metrics with Nathan Latka.
0:00 / 0:04exact quote · 5.0s
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“On a monthly basis, anywhere between a half a percent.”
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More from Jeffrey Harris
Disclosure
Harris: SpringBig tells overactive clients to text less for long-term retention
“So we will actually go to clients as crazy as it sounds to say, Hey, you're texting too much, right? Because you're not seeing the value from it. Cause at the end of the day, I'd much rather have that client for five years and get them to generate a little bit…”
Jeffrey HarrisFeb 21, 2021▶ 13:23SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space
AssertionSupported
Harris: HubSpot Lacks Built-In Loyalty Programs and SMS Marketing Segmentation
“What we created is a unique SaaS platform that helps our retail clients and cannabis manage their loyalty program, which is something HubSpot doesn't offer. And then through that loyalty program, we create a lot of different segmentation for them that they can…”
Jeffrey HarrisFeb 21, 2021▶ 2:05SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space
Disclosure
Harris: SpringBig clients pay an average of $18,000 annually
“So they pay us on average about 18,000 dollars a year.”
Jeffrey HarrisFeb 21, 2021▶ 3:09SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space
Disclosure
Harris: SpringBig client monthly spend ranges from $450 to $60,000
“We have some guys that are actually paying 20, 30, even 60,000 dollars a month, and we have some paying as low as four 50 a month.”
Jeffrey HarrisFeb 21, 2021▶ 3:16SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space
Disclosure
Harris: A single SpringBig retailer sent 16M+ SMS in January
“Particular retailer sent out over sixteen million messages in the month of January.”
Jeffrey HarrisFeb 21, 2021▶ 4:02SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space
Disclosure
Harris: SpringBig MRR is 70% SaaS and 30% overage fees
“So about 70% of SAS and about 30% of overage, which we actually like that mixed percentage.”
Jeffrey HarrisFeb 21, 2021▶ 4:16SpringBig Raised $11.5m on $100m Valuation at $20m Revenue in Niche CRM Space
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