Latka: Investors prefer proven paid CAC models over purely organic growth
Nathan Latka · 1485 Social Media Management For Banks Raising $1.5m on $8m Pre (4x ARR) · Aug 18, 2019 · at 14:46
Host Nathan Latka pushes back on founders claiming purely organic growth, arguing that proven paid customer acquisition engine models are more attractive to investors.
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“In a world where the person that can pay the most wins the customer, you actually want to see people that have proved that they can afford a two dollar dollar based CAC to get a new dollar in ARR. That's actually where you want to put your money.”
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