Foster: Zapier's primary LTV driver is users triggering their first Zap
Wade Foster · 893 SaaS: How Zapier Passed 60k Paid Seats and $20m in ARR · Jan 3, 2018 · at 8:27
Zapier CEO Wade Foster explains user activation dynamics and product adoption milestones to Nathan Latka.
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“For us, it's like setting up a zap and having it like do its first thing. Like as soon as it does that first. Yeah. Fire once. It's like, oh my God, this thing is amazing. Right. But you know, if they don't get to that point, like if they trip up along the way, it's like, ah, this app doesn't quite work nicely with others. Like a weird thing. Then it's like tough, right? But once that first thing happens, it's like, holy cow, I just built this, like, I built this in five minutes. Like, this is amazing.”
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