Disclosure certainty 4/5 debate potential 1/5

Wayin Spends Just 2% of Its Revenue on Marketing

Richard Jones · 1429 Enterprise Collect Customer Data With This $11m ARR Tool · Jun 23, 2019 · at 15:25

Richard Jones, CEO of Wayin, discusses customer acquisition costs and lean operating margins.

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“So we're spending around two percent of our revenue on marketing, which is a smaller segment than many, many other CEOs that I speak to.”

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Assertion Not checkable as stated
Wayin Generates Over $10M in Annual Revenue
“Ten million plus.”
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Wayin's Average Initial Enterprise Contract Value Is $65,000
“Our average sort of foot in the door contract value is around 65,000 dollars.”
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Wayin Collected Over 500M PII Records Across 152 Enterprise Clients
“We collected last year over five hundred million PII data records from these experiences across 152 enterprise customers.”
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Wayin Will Collect Over 700M PII Records in 2019
“And we'll do well over seven hundred million This year.”
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Wayin's Product Subscription Revenue Grows 62% Year-Over-Year
“So our revenue around the weighing experience platform has grown about 62% in terms of product subscription revenue year over year over year.”
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Assertion Not checkable as stated
Wayin's Customer Acquisition Payback Period Is Just Over One Year
“So payback is just over a year.”
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