Intellisphere acquires 1,200 trials at $15 CAC with 10% conversion
Bruce Worrall · 1730 Burning $45k/mo With $80k in ARR, Why Is He Raising? Product is not proven! · Apr 19, 2020 · at 3:23
Bruce Worrall is the founder of marketing software Intellisphere, discussing customer acquisition economics and funnel metrics with Nathan Latka.
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“At the end of last year, we signed up about 1200 customers, of which about, these are trials. Maybe about 10% of them have converted. I think we had a cost of customer acquisition for free trial, about 15 dollars.”
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More from Bruce Worrall
Worrall: Intellisphere platform would cost $20M to $30M to build
“We built a massive platform you couldn't build out for, you know, less than 20, thirty million dollars.”
Worrall: Intellisphere is burning about $45,000 per month
“Well, our burn today, without Since the number of people haven't been paid for quite a while, about five, about 45,000 dollars a month.”
Worrall: Intellisphere pays roughly $500 per month per offshore worker
“We probably pay depending on the head. On average, maybe about 500 dollars a head, so, which they would normally charge 4000 dollars a head, so we're paying, you know, one-sixth, one-eighth. The offshore rate we've been doing that for many years because, again…”
Worrall: Intellisphere is raising $750k at a $6M valuation cap
“If we're doing a convertible note, we're doing a, you know, seven or fifty thousand, six million dollar cap.”