Disclosure certainty 4/5 debate potential 1/5

Hua: Apptimize aims to close its first $1M deal next year

Nancy Hua · 1083 How she 2x ARR yoy in mobile testing space to $6m in ARR · Jul 12, 2018 · at 6:21

Nancy Hua, CEO of Apptimize, discusses moving upmarket into enterprise contracts and scaling contract values.

0:00 / 0:13exact quote · 13.6s
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“Like for the next year, we do want to close a million dollar deal and stuff like that. And that'll, that's pretty aspirational for us right now. Cause it's like it's already in the pipeline basically. Right. So we know we'll have to close one of these deals for that amount of money.”

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More from Nancy Hua

Opinion
Hua: SaaS valuation multiples are random, ranging from 5x to 40x
“I think that these multiples are just, like, really random. Cause they're just kind of like in SAS, I've seen anything from like a five X to like a 40 X, you know?”
Nancy Hua Jul 12, 2018 ▶ 19:35 1083 How she 2x ARR yoy in mobile testing space to $6m in ARR
Disclosure
Hua: Apptimize ramps sales reps for one quarter before full quota
“They're off their, they're on their ramp quota for the first quarter. And then after that, they're on a full quota.”
Nancy Hua Jul 12, 2018 ▶ 9:11 1083 How she 2x ARR yoy in mobile testing space to $6m in ARR
Insight
Hua: Churn is a lagging metric that creates false security
“And so we started tracking usage and different adoption metrics and that gave us way more leading indicators because turn is the ultimate lagging indicator where you're like, you feel safe just ignoring it for a long time because it doesn't come up until final…”
Nancy Hua Jul 12, 2018 ▶ 12:46 1083 How she 2x ARR yoy in mobile testing space to $6m in ARR
Prediction Not checkable as stated
Hua: Apptimize will be cash-flow positive by early 2019
“The target, it sounds like it's going to take like to the beginning of next year, then we'll be pretty cashflow positive.”
Nancy Hua Jul 12, 2018 ▶ 20:31 1083 How she 2x ARR yoy in mobile testing space to $6m in ARR
Assertion Not checkable as stated
Hua: Apptimize's average contract value exceeds $35,000 per year
“It's our ACB has gone up to a little more than 35 K now per year.”
Nancy Hua Jul 12, 2018 ▶ 2:04 1083 How she 2x ARR yoy in mobile testing space to $6m in ARR
Assertion Not checkable as stated
Hua: Apptimize's largest customers pay over $300,000 annually
“And, but our biggest customers are paying more than 300 K per year.”
Nancy Hua Jul 12, 2018 ▶ 2:10 1083 How she 2x ARR yoy in mobile testing space to $6m in ARR
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