Moon: PR and Product Hunt Traffic Bumps Rarely Drive B2B MRR
Garrett Moon · SaaS: North Dakota $400k+ MRR Helping You Manage Marketing Calendar · Nov 24, 2017 · at 9:40
Garrett Moon, CEO of CoSchedule, explains to Nathan Latka why PR features and Product Hunt launches fail to produce meaningful recurring revenue for niche B2B tools.
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“I think one of the things that a lot of those types of events, you know, you could feature an entrepreneur.com or anchor or those types of things we've had. We've had all of those things happen, and frequently they bring a bump in traffic frequently they don't result in a lot of MRR, and I think it'll be varied. I think if you're a consumer-based product, a BTC-based product, I think those types of things can do really well. For us, we're serving a really direct niche. We're looking at professional marketing teams. So those things tend to be a blip in terms of traffic A lot of times we don't even see them come through anymore, but not always our best places for conversions.”
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