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Moon: The Social Media Tools Industry Is a Race to the Bottom

Garrett Moon · SaaS: North Dakota $400k+ MRR Helping You Manage Marketing Calendar · Nov 24, 2017 · at 14:58

Garrett Moon, CEO of CoSchedule, explains why pure-play social media tools suffer from high churn rates compared to integrated content marketing platforms.

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“The social media marketing industry, social media tools industry is definitely tough. It's sort of a race to the bottom in many ways.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Garrett Moon

Insight
Moon: PR and Product Hunt Traffic Bumps Rarely Drive B2B MRR
“I think one of the things that a lot of those types of events, you know, you could feature an entrepreneur.com or anchor or those types of things we've had. We've had all of those things happen, and frequently they bring a bump in traffic frequently they don't…”
Garrett Moon Nov 24, 2017 ▶ 9:40 SaaS: North Dakota $400k+ MRR Helping You Manage Marketing Calendar
Insight
Moon: Diverting Dev Resources to Build Free Marketing Tools Pays Off
“They're a heavy upfront investment and oftentimes they require you to Take development resources away from product. I have to have engineers go up and stiff data and help me kind of comb through some of those things. I have to help to have them help me build a…”
Garrett Moon Nov 24, 2017 ▶ 13:32 SaaS: North Dakota $400k+ MRR Helping You Manage Marketing Calendar
Disclosure
Moon: CoSchedule Has Raised Roughly $2.7M Total, Starting With $500k in 2014
“We raised half a million dollars in 2014. Total raise to date has been about 2.7.”
Garrett Moon Nov 24, 2017 ▶ 6:05 SaaS: North Dakota $400k+ MRR Helping You Manage Marketing Calendar
Assertion Not checkable as stated
Moon: CoSchedule Serves More Than 8,000 Customers Across 100+ Countries
“We're serving more than 8000 customers, you know, a hundred plus countries and growing very quickly.”
Garrett Moon Nov 24, 2017 ▶ 6:42 SaaS: North Dakota $400k+ MRR Helping You Manage Marketing Calendar
Assertion Not checkable as stated
Moon: CoSchedule Amassed 10,000 Pre-Launch Email Subscribers via Inbound Content
“When we launched, we had over 10,000 people in our email list already interested in the product that we were launching.”
Garrett Moon Nov 24, 2017 ▶ 12:05 SaaS: North Dakota $400k+ MRR Helping You Manage Marketing Calendar
Assertion Not checkable as stated
Moon: CoSchedule relied entirely on inbound self-serve until late 2016
“Well, so until just till last November, we had, we've had no paid paid sales. So we've done everything inbound self-serve.”
Garrett Moon Nov 24, 2017 ▶ 17:41 SaaS: North Dakota $400k+ MRR Helping You Manage Marketing Calendar
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