A 24-Month CAC Payback Is Acceptable With Five-Year Enterprise Retention
Osman Rashid · 1595 Chegg Founder's New SaaS Company Breaks $7m ARR To Help CNBC Communicate · Dec 6, 2019 · at 15:09
Osman Rashid, CEO of enterprise collaboration platform Convo, discusses enterprise sales economics and CAC payback tolerance.
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“So you're willing to, you know, pay twice as much as what the value would be in the first year. Cause if a customer is staying for five years, you're doing pretty well.”
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