Zembula enterprise clients pay an average of $50,000 annually
Robert Haydock · 974 How Portland Company 7x ARR Over Last 12 Months Helping Clients Launch Interactive Lead Campaigns · Mar 25, 2018 · at 4:35
Robert Haydock, co-founder of Zambula, breaks down the company's average initial enterprise contract value.
0:00 / 0:01exact quote · 1.6s
720p mp4 · rendered on demand · StarZero watermark
“We're talking 50,000 a year.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Robert Haydock
Haydock: Startups Only Lose Bootstrapped Status by Spending at Venture Rates
“And so my view is kind of you lose your bootstrap title as soon as you raise money and spend it at a rate that's venture based.”
Haydock: People take greater ownership over marketing content they reveal interactively
“What we're focused on is when you reveal something, you take much more ownership in what you reveal.”
Haydock: Alpha Industries gained over 30% revenue lift using Zembula over Black Friday
“They used us over black Friday for a massive campaign on their website and got over a 30% lift in revenue by capturing email addresses and promoting their product on their website.”
Zembula maintains an annual logo churn rate of approximately 5%
“So our churn is fairly low. We're about five percent churn. ... Yeah, logo churn. That's annually, but we're very enterprise focused.”