Electronic Arts uses Trufan for its annual EA Play livestream
Anik Clary · 100% YoY Growth to $1.5m ARR Today Helping Brands Unlock Consumer Data With Rewards · Dec 17, 2021 · at 16:11
Trufan co-founder Anik Clary discusses enterprise client use cases with Nathan Latka, highlighting how major brands use Trufan for audience analytics.
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“EA is one of our biggest customers. We work with them for their annual EA play live stream, which is their biggest event, you know, like 80,000 concurrent viewers.”
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“So we work with large enterprises like Netflix or the NBA to essentially allow them to better understand their audience through data.”
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“No, we have a few customers who are kind of outliers that are more along the lines of like one 40 to one 60.”
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“Our ARR is, you know, probably, you know, in terms of where we're at, you know, it's definitely north of like 1.6.”