Zitoun: Submagic would need 40 to 50 employees without AI tools
David Zitoun · How I Built my AI Tool SubMagic to $667k/Month With a Tiny Team and No Funding · Jun 10, 2025 · at 37:25
David Zitoun, co-founder of Submagic, explains how internal AI adoption enables his bootstrapped 13-person team to scale.
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“Like without AI, we should have been maybe 40 in the company or 50 people to do what we do.”
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“We give 30% revenue on the lifetime value of the customers.”
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“Our churn is around 15% today, so it's very high, month over month.”
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“Today we are at eight million RR company is three years old.”
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“So we hit a million in ARR three months exactly after we get our first customers. So we had a first customer the first of May, 2023. We get, we reached million of ARR the first of August. Exactly.”
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“So affiliation today represents, like, 20% of our revenue. Like, 20% of our global revenue is coming from affiliation.”
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“You don't see how much business affiliation is bringing to your business Like, without tracking the link. There are so many videos, like, when you make a YouTube video talking about Submagic, maybe, like, a small percentage is gonna click on the link, but a lo…”