Igor Marinelli, co-founder of industrial IoT startup Traction, discusses the technological requirements for eliminating unpredictable machine failures in industrial manufacturing.
Insight
Marinelli: Installation Friction Prevents IoT From Becoming a Commodity
“IoT isn't that commodity that we think it is, especially because of installation time, setup time, and so on. So if you really nail down the hardware part, you can go to go to market more easily, and you can just have like more successful customers that are pa…”
Insight
Igor Marinelli: Capital Cannot Buy Product-Market Fit
“There's three things money can't buy friendship, love, and product market fit.”
Assertion Not checkable as stated
Marinelli: Traction sensor costs $100 to make with 2-4 month payback
“So the hardware nowadays, it costs a hundred dollars per unit and actually is a, it's a very good payback because we can, we're able to provide it as 45 dollars per month per century. So in terms of hardware payback, it's like two, 2.5 months, sometimes, somet…”
Assertion Not checkable as stated
Marinelli: Traction Targets 600,000 Potential Industrial Companies in Latin America
“We have, like, 300,000 In Brazil, summing up all Latin America, we have like 600,000 companies to achieve.”
Assertion Not checkable as stated
Marinelli: Embraer monitors all airplane manufacturing machinery with Traction
“So they monitor basically all the machinery that produces the airplane. So if you think about, there's a bunch of motors, engines, compressors, pumps turbines, generators all basically rotational machine. So I've done computer engineering, not mechanical engin…”
Assertion Not checkable as stated
Marinelli: Traction averages $3,000 MRR and 60 sensors per customer
“Well, our average MRR is basically three K per month. So and those customers, they have around 60 sensors as an average.”