Igor Marinelli: Capital Cannot Buy Product-Market Fit
Igor Marinelli · LATAM SaaS + IoT Grows 10x to $1.2m in ARR, $3.7m Round at $15m Valuation · Jan 24, 2022 · at 1:52
Igor Marinelli reflects on why his previous startup failed despite raising angel capital.
0:00 / 0:04exact quote · 4.9s
720p mp4 · rendered on demand · StarZero watermark
“There's three things money can't buy friendship, love, and product market fit.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Igor Marinelli
Marinelli: Installation Friction Prevents IoT From Becoming a Commodity
“IoT isn't that commodity that we think it is, especially because of installation time, setup time, and so on. So if you really nail down the hardware part, you can go to go to market more easily, and you can just have like more successful customers that are pa…”
Marinelli: Predicting industrial machine breakdowns requires combining software and hardware
“The only way really to do that is by combining software and hardware and just basically providing the best in class IOT that we can.”
Marinelli: Traction sensor costs $100 to make with 2-4 month payback
“So the hardware nowadays, it costs a hundred dollars per unit and actually is a, it's a very good payback because we can, we're able to provide it as 45 dollars per month per century. So in terms of hardware payback, it's like two, 2.5 months, sometimes, somet…”
Marinelli: Traction Targets 600,000 Potential Industrial Companies in Latin America
“We have, like, 300,000 In Brazil, summing up all Latin America, we have like 600,000 companies to achieve.”
Marinelli: Embraer monitors all airplane manufacturing machinery with Traction
“So they monitor basically all the machinery that produces the airplane. So if you think about, there's a bunch of motors, engines, compressors, pumps turbines, generators all basically rotational machine. So I've done computer engineering, not mechanical engin…”