Soni: Gate in-person events for VIPs to protect virtual attendance
Palash Soni · Event SaaS hits $6m in ARR 100% YoY Growth and $128m Valuation on $28m Raise · Mar 29, 2023 · at 12:48
Goldcast CEO Palash Soni advises Nathan Latka on how event organizers can run hybrid events without cannibalizing paid in-person ticket sales.
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“What I have seen, at least in marketing domain, people do is that they would do some kind of gating for the in-person conference. They would get it to what they would call as high value target accounts, right? So they'll say, okay, if you are part of one of these, like, 500 accounts that we want to go after this year, we will allow you to come and participate in this in-person event. Otherwise, you can participate in this, like, huge Virtual event, right? So, and we have seen a lot of people do that with pretty high success that keeps your in-person conference smaller, more targeted, and high value because it's very expensive, and you can still open it up to a wider audience virtually.”
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