Simon Ponsford, CEO of YellowDog, explains the pricing and licensing architecture for his cloud compute orchestration platform to Nathan Latka.
0:00 / 0:07exact quote · 7.0s
720p mp4 · rendered on demand · StarZero watermark
“The sales model is all, is, is all about licensing. So it's all about number of core hours that people use that we effectively manage for them.”
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More from Simon Ponsford
AssertionNot publicly verifiable
Ponsford admits YellowDog's recent raise was a down round
“No, actually, I would say our most recent round has been a little bit lower than that. Just because of COVID and pandemic it's generally brought that down a little.”
Simon PonsfordOct 23, 2021▶ 9:26Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation
Disclosure
Founder Simon Ponsford holds roughly 8% equity in YellowDog
“I'm at around eight percent.”
Simon PonsfordOct 23, 2021▶ 12:59Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation
Disclosure
YellowDog's pricing sweet spots are $5K and $50K monthly
“There's a sweet spot in the sort of mid, in the small and mid market, which is generally around about 5000 dollars. And then the upper end. Yeah. And then the upper end is probably closer to 50,000.”
Simon PonsfordOct 23, 2021▶ 2:35Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation
Disclosure
YellowDog's largest enterprise accounts pay over $250K annually
“You're talking those accounts are generally more than just about sort of quarter of a million, maybe a little bit higher.”
Simon PonsfordOct 23, 2021▶ 3:46Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation
AssertionNot checkable as stated
YellowDog has around 30 monthly recurring enterprise customers
“That market's only about 30 customers today.”
Simon PonsfordOct 23, 2021▶ 6:03Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation
AssertionSupported
YellowDog's peak valuation reached £14.5 million
“Our highest valuation was about 14 and a half million dollars. So 14 and a half million pounds.”
Simon PonsfordOct 23, 2021▶ 9:13Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation
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