Assertion Supported AI assessment confidence: 92% certainty 4/5 debate potential 1/5

YellowDog's peak valuation reached £14.5 million

Simon Ponsford · Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation · Oct 23, 2021 · at 9:13

Simon Ponsford, founder of YellowDog, discusses the company's historical fundraising and valuation milestones.

0:00 / 0:04exact quote · 4.9s

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“Our highest valuation was about 14 and a half million dollars. So 14 and a half million pounds.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

YellowDog reached a peak valuation of approximately £14.5 million.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

Official fundraising records from Seedrs (Republic Europe) and contemporary reports from March 2019 confirm that YellowDog Limited raised a £2.5 million Series A round at a pre-money equity valuation of £11,950,712. This established a post-money equity valuation of £14.45 million (approximately £14.5 million). Subsequent priced rounds and convertible notes prior to and immediately following October 2021 were completed at lower equity valuations, making £14.45 million the peak valuation achieved by the company up to the date of the claim.

Seedrs / Republic Europe campaign records for YellowDog Limited (March 27, 2019) documenting a pre-money valuation of £11,950,712.
FinTech Futures report (March 27, 2019) confirming YellowDog's total £2.5 million Series A funding round, yielding a post-money valuation of approximately £14.45 million.
Subsequent fundraising records from 2020 and 2021 demonstrating no higher equity valuation was established prior to October 23, 2021 (with the November 2021 priced round valued at £10.48 million pre-money / £11.5 million post-money).

Checked against

[1] service.gov.uk [2] tracxn.com [3] service.gov.uk [4] republic.com [5] republic.com [6] fintechfutures.com [7] fintechfutures.com

"YellowDog" "Bloc Ventures" "2.5 million" "Series A" 2019 "YellowDog" "Seedrs" valuation OR "pre-money" OR "post-money" "YellowDog Limited" "09384792" OR "09" Companies House "YellowDog Limited" current status "09381071" 2026 "YellowDog" "Series A" "2019" "valuation" OR "million"

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

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YellowDog

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More from Simon Ponsford

Assertion Not publicly verifiable

Ponsford admits YellowDog's recent raise was a down round

“No, actually, I would say our most recent round has been a little bit lower than that. Just because of COVID and pandemic it's generally brought that down a little.”

Simon Ponsford Oct 23, 2021 ▶ 9:26 Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation

Disclosure

Founder Simon Ponsford holds roughly 8% equity in YellowDog

“I'm at around eight percent.”

Simon Ponsford Oct 23, 2021 ▶ 12:59 Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation

Disclosure

YellowDog's pricing sweet spots are $5K and $50K monthly

“There's a sweet spot in the sort of mid, in the small and mid market, which is generally around about 5000 dollars. And then the upper end. Yeah. And then the upper end is probably closer to 50,000.”

Simon Ponsford Oct 23, 2021 ▶ 2:35 Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation

Disclosure

YellowDog's largest enterprise accounts pay over $250K annually

“You're talking those accounts are generally more than just about sort of quarter of a million, maybe a little bit higher.”

Simon Ponsford Oct 23, 2021 ▶ 3:46 Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation

Assertion Not checkable as stated

YellowDog has around 30 monthly recurring enterprise customers

“That market's only about 30 customers today.”

Simon Ponsford Oct 23, 2021 ▶ 6:03 Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation

Disclosure

YellowDog's core subscription MRR was around $30K in late 2020

“That would be about 30.”

Simon Ponsford Oct 23, 2021 ▶ 11:18 Buy Rendering Power with YellowDog, $1.8m ARR, $12.5m Valuation

YellowDog's peak valuation reached £14.5 million

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