Disclosure certainty 4/5 debate potential 2/5

Quiry slashed NinjaOutreach revenue by a third by firing SEO clients

JP Quiry · How To Acquire A SaaS For $1.2m, Flip for $2.4m Quickly · Mar 31, 2021 · at 5:32

Digital asset operator JP Quiry discusses his first operational action after purchasing NinjaOutreach.

0:00 / 0:08exact quote · 8.1s
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“And so day one, I fired all the SEO clients, which was a third of revenue. And so we went from 50 to 40 on day one.”

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More from JP Quiry

Insight
Quiry argues SaaS founders do not need brokers charging 15% exit fees
“If someone has the capability to start and grow a SaaS company, there are outlets like Flippa that don't require you to go spend 10 or 50% of your initial eventual outcome on a fee. Absolutely unnecessary, in my opinion, for everybody. Some people need it. Som…”
JP Quiry Mar 31, 2021 ▶ 15:12 How To Acquire A SaaS For $1.2m, Flip for $2.4m Quickly
Disclosure
Quiry avoids acquiring SaaS businesses with over 5% customer revenue concentration
“And so I don't like any customer who accounts for more than two to five percent of revenue.”
JP Quiry Mar 31, 2021 ▶ 6:37 How To Acquire A SaaS For $1.2m, Flip for $2.4m Quickly
Assertion Not checkable as stated
Quiry says NinjaOutreach only needed one of its three original developers
“It had three developers when I acquired it. It turned out it only actually needed one. And so two of them left on their own accord.”
JP Quiry Mar 31, 2021 ▶ 6:59 How To Acquire A SaaS For $1.2m, Flip for $2.4m Quickly
Disclosure
Quiry requires SaaS acquisition targets to be at least three years old
“When you buy a company like I do, that's at least three years old. It's one of my prerequisites. You really don't have to do much to just keep it running, right?”
JP Quiry Mar 31, 2021 ▶ 8:47 How To Acquire A SaaS For $1.2m, Flip for $2.4m Quickly
Disclosure
Quiry paid $1.2 million to acquire NinjaOutreach in 2018
“I paid 1.2.”
JP Quiry Mar 31, 2021 ▶ 10:01 How To Acquire A SaaS For $1.2m, Flip for $2.4m Quickly
Disclosure
Quiry structured early SaaS acquisitions as all-cash with $200,000 holdbacks
“In all of my early deals, it was all cash up front there. There was a 200,000 dollar hold back for six months. That's it.”
JP Quiry Mar 31, 2021 ▶ 10:12 How To Acquire A SaaS For $1.2m, Flip for $2.4m Quickly
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