Insight
Small data, not big data, unlocks huge market opportunities
“Everybody's so crazy about big data and that people are ignoring the details associated with the human psychology and how people react. And that small data usually is the pathway to some huge market opportunities.”
Insight
Raising too much capital early is as dangerous as undercapitalization
“If you raise too much money too soon, that's equally dangerous as not having enough money to execute.”
Disclosure
High Conversion aims for immediate customer acquisition cost payback
“Our goal is to have basically an immediate payback from customers.”
Assertion Not checkable as stated
High Conversion's average customer pays $5,000 monthly
“Right now we closer to 5000. Our average client is generating 5000 dollars.”
Disclosure
High Conversion plans to introduce pricing tiers below $1,000 monthly
“Our goal is actually to go down to a sub thousand dollar level, but we will do that in stages before scale and expand the business.”
Disclosure
High Conversion has raised roughly $10 million to date
“Up to now, I think it's roughly ten million dollars.”
Assertion Not checkable as stated
High Conversion has 100 full-price customers and 500 in pipeline stages
“The full customer base is over 600 companies that are at different stages at this moment, at different stages of the sales cycle where full price is, let's say something closer to a hundred customers.”
Assertion Not checkable as stated
High Conversion grew revenue 10x year-over-year from roughly $50,000 monthly
“We were probably one 10th of that.”
Assertion Not checkable as stated
High Conversion experiences roughly 10% annual revenue churn
“Yeah, so we closely track that churn, and we are within margins of other SaaS companies, like, 10% churn.”
Assertion Not checkable as stated
Traffic-based pricing enables High Conversion's upsells to exceed revenue churn
“Yes. Our accounts are growing because our pricing is based or proportional to number of visits that that site has.”
Disclosure
High Conversion prices SaaS subscriptions based on website traffic volume
“Our revenue model is based on SaaS subscription that our clients are paying, and the rates are proportional to number of visits that that site has.”
Assertion Supported
High Conversion's founding team previously sold startups to Microsoft and Ricoh
“The same team that built this company has built Several other startup companies and you know, those companies were acquired by majors like Microsoft, Rico Corporation.”
Assertion Not checkable as stated
High Conversion employs 26 people, including four in sales
“So we have a, let's say 26 employees and the sales team is four people.”
