Tracy Hazzard

Co-Founder & CEO, Podetize · 1 appearance on the record.

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founderexecutivehostauthorjournalist@hazzdesign ↗LinkedIn ↗tracyhazzard.com ↗

Alongside her husband Tom Hazzard, she has co-designed and launched more than 250 consumer products and holds dozens of patents generating over $2 billion in retail revenue. She also co-founded Podetize, a podcast post-production and syndication company, and has hosted podcasts including Feed Your Brand and The Binge Factor.

11statements → 7claims → 2claims resolved → 3.64/5average certainty → 1.36/5average debate potential → 1said about them ↓

2 supported 0 partly supported 0 contradicted 5 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 2 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 2 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Tracy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Hazzard: HazzDesign's top chair has been sold at Costco for five years
“So our platinum record, if you want to call it, our platinum record product is a chair at Costco called, I think it's called metrics now. Like it always changes names every year, but it's been there for almost five years and you don't get to stay on the shelf …”
Tracy Hazzard Apr 25, 2016 ▶ 5:27 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Tracy Hazzard on measured tape to publish a rate. This says nothing about how they speak.

Everything Tracy Hazzard said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Hazzard: Small businesses never win IP battles financially
“Like, you can win on principle, but you will never win in money.”
Tracy Hazzard Apr 25, 2016 ▶ 3:19 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Insight
Tracy Hazzard: Ghost designing yields better returns than launching consumer brands
“You know, it's really capital intensive and also brand building is really hard. So we kind of, we always call ourselves ghost designers. So we stay behind somebody else's brand for a reason because there's a lot of risk in there. There is a lot of money spent.…”
Tracy Hazzard Apr 25, 2016 ▶ 13:17 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Assertion Not checkable as stated
Hazzard: 86% of HazzDesign's product designs succeeded over past decade
“Well, we have an 86% success rate. So, which is pretty good considering most people have the worst of that. So that means that 86% of all our designs have succeeded in the last 10 years.”
Tracy Hazzard Apr 25, 2016 ▶ 13:59 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Assertion Supported
Hazzard: HazzDesign's top chair has been sold at Costco for five years
“So our platinum record, if you want to call it, our platinum record product is a chair at Costco called, I think it's called metrics now. Like it always changes names every year, but it's been there for almost five years and you don't get to stay on the shelf …”
Tracy Hazzard Apr 25, 2016 ▶ 5:27 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Assertion Supported
Hazzard: Costco only charges a 12% margin on retail products
“Costco has a really interesting model, and this is why people should totally buy, if you're already interested in buying it, buy it from Costco, because they only charge a 12% margin.”
Tracy Hazzard Apr 25, 2016 ▶ 9:08 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Assertion Not checkable as stated
Hazzard: HazzDesign chair hit 1M units sold over five years
“So I, you know, I think we calculated recently that we hit a million units total. So we've sold, but that's over, you know, what is basically five years.”
Tracy Hazzard Apr 25, 2016 ▶ 11:18 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Assertion Not checkable as stated
Hazzard: HazzDesign made close to $1M from a single chair design
“That's probably old. Yeah. I mean, from whenever I put up that page, so that's probably at least a year old, but it's, you know, it's fairly close to a million dollars on that one chair.”
Tracy Hazzard Apr 25, 2016 ▶ 11:56 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Assertion Not checkable as stated
Hazzard: At least 90% of HazzDesign's products are manufactured in Asia
“And especially because most of the items, almost, almost all of them, probably at least 90% of them are made in Asia.”
Tracy Hazzard Apr 25, 2016 ▶ 7:55 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Assertion Not checkable as stated
Hazzard: WTFF 3D printing podcast generates nearly 30,000 monthly downloads
“So we're close to about, you know, 30,000 per month.”
Tracy Hazzard Apr 25, 2016 ▶ 16:14 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Disclosure
Hazzard: Producing each WTFF podcast episode costs nearly $200
“We analyzed it recently and it came out to close to 200 dollars an episode.”
Tracy Hazzard Apr 25, 2016 ▶ 16:33 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
Disclosure
Hazzard: WTFF secured a $4,000 per month podcast sponsorship deal
“This one is going to be a 4000 because they're just doing one episode a week. So 4000 per month.”
Tracy Hazzard Apr 25, 2016 ▶ 18:46 EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign

The other half of the tape: Tracy Hazzard's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 1

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over Apr 25, 2016 14m
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