Tracy Hazzard, CEO of HazzDesign, explains the monetization and sponsor pricing model for her podcast WTFF with Nathan Latka.
0:00 / 0:04exact quote · 4.6s
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“This one is going to be a 4000 because they're just doing one episode a week. So 4000 per month.”
quote is from the automated transcript, cleaned for reading:
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More from Tracy Hazzard
Insight
Hazzard: Small businesses never win IP battles financially
“Like, you can win on principle, but you will never win in money.”
Tracy HazzardApr 25, 2016▶ 3:19EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
“You know, it's really capital intensive and also brand building is really hard. So we kind of, we always call ourselves ghost designers. So we stay behind somebody else's brand for a reason because there's a lot of risk in there. There is a lot of money spent.…”
Tracy HazzardApr 25, 2016▶ 13:17EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
AssertionNot checkable as stated
Hazzard: 86% of HazzDesign's product designs succeeded over past decade
“Well, we have an 86% success rate. So, which is pretty good considering most people have the worst of that. So that means that 86% of all our designs have succeeded in the last 10 years.”
Tracy HazzardApr 25, 2016▶ 13:59EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
AssertionSupported
Hazzard: HazzDesign's top chair has been sold at Costco for five years
“So our platinum record, if you want to call it, our platinum record product is a chair at Costco called, I think it's called metrics now. Like it always changes names every year, but it's been there for almost five years and you don't get to stay on the shelf …”
Tracy HazzardApr 25, 2016▶ 5:27EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
AssertionSupported
Hazzard: Costco only charges a 12% margin on retail products
“Costco has a really interesting model, and this is why people should totally buy, if you're already interested in buying it, buy it from Costco, because they only charge a 12% margin.”
Tracy HazzardApr 25, 2016▶ 9:08EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
AssertionNot checkable as stated
Hazzard: HazzDesign chair hit 1M units sold over five years
“So I, you know, I think we calculated recently that we hit a million units total. So we've sold, but that's over, you know, what is basically five years.”
Tracy HazzardApr 25, 2016▶ 11:18EP 246: Will She Replace Lori Grenier on Shark Tank? Her Designs Have Sold Brought In Over $1,000,000,000 In Revenue with Tracy Hazzard of HazzDesign
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