Steve Munford

Former President & CEO, Trulioo · 1 appearance on the record.

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He led digital identity verification firm Trulioo as CEO from 2020 to 2025, during which the company attained unicorn status. Previously, he served as CEO of cybersecurity multinational Sophos from 2006 to 2012, and held executive roles at ActiveState, Carbonite, and Absolute Software.

18statements → 12claims → 3claims resolved → 100%fully supported → 3.72/5average certainty → 1.28/5average debate potential →

3 supported 0 partly supported 0 contradicted 9 not checkable as stated how the 12 claims stand · each chip opens the sources

12 assertions · 2 insights · 4 disclosures · every statement was checked. The predictions and assertions are the 12 claims: statements the public record can support or contradict. 3 are resolved, and 9 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Steve argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Munford: Trulioo Raised $394M Series D With $150M Primary, Rest Secondary
“It was US dollars, three hundred and ninety four million 150 primary and the rest was secondary.”
Steve Munford Jan 16, 2022 ▶ 5:34 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Steve Munford on measured tape to publish a rate. This says nothing about how they speak.

Everything Steve Munford said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Munford: Trulioo operates at Rule of 120 and is profitable
“When you're the rule of, I think we're world one 20. So, so we are not a company that needed the money to fund operations. We're a profitable, high growth company.”
Steve Munford Jan 16, 2022 ▶ 9:52 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Not checkable as stated
Munford: Trulioo Net Dollar Retention Ranges Between 150% and 200%
“We're approaching, we always range between one-fifty and 200.”
Steve Munford Jan 16, 2022 ▶ 16:05 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Supported
Munford: Trulioo Raised $394M Series D With $150M Primary, Rest Secondary
“It was US dollars, three hundred and ninety four million 150 primary and the rest was secondary.”
Steve Munford Jan 16, 2022 ▶ 5:34 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Insight
Munford: Founder secondary liquidity extends time horizons without reducing hunger
“And it doesn't make the founder any less hungry. It just actually mean means that he has a longer time horizon. I think it's a really important ingredient to building a company long-term.”
Steve Munford Jan 16, 2022 ▶ 9:06 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Not checkable as stated
Munford: Trulioo operates at roughly 100% growth and 5% to 20% EBITDA
“Well, it's called a hundred percent growth and it's anywhere between five and 20% even done.”
Steve Munford Jan 16, 2022 ▶ 12:25 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Insight
Munford: Identity verification became the gating factor for online business expansion
“All of a sudden identity became the gating factor for companies expanding and growing, which was a tailwind for us.”
Steve Munford Jan 16, 2022 ▶ 13:44 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Disclosure
Munford: Trulioo targets tech and team for M&A, not revenue
“We are not, I'm not looking for top line growth. I'm not, I'm looking for product to extend our platform. And with the right product, we have a customer base that is enviable. If we broaden our product suite, we can sell more to them and provide more of a whol…”
Steve Munford Jan 16, 2022 ▶ 17:36 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Supported
Munford: Trulioo provides digital identity verification across 195 countries
“And the thing that makes us unique is that we do it not only here in Canada or the US, but we do it across 195 countries, which makes it hard and makes what we do quite special.”
Steve Munford Jan 16, 2022 ▶ 1:46 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Disclosure
Munford: Trulioo verification fees range from cents to dollars per check
“This is a, this can be, you know, it could be in the cents. It could be in the dollars, depending on the country, depending on the complexity. Cause not only do we do individuals, we also do companies.”
Steve Munford Jan 16, 2022 ▶ 2:53 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Not checkable as stated
Munford: Trulioo Generated $20M-$30M in Revenue Around 2017-2018
“And the company at the time was doing, I don't call it 20 or thirty million dollars.”
Steve Munford Jan 16, 2022 ▶ 4:07 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Supported
Munford: Trulioo reached $1.75B post-money valuation with $150M primary round
“Well, cause a 150 primary, so post 1.75 us.”
Steve Munford Jan 16, 2022 ▶ 6:00 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Not checkable as stated
Munford: 40 to 50 Trulioo employees received secondary liquidity in round
“And quite frankly, there was more appetite to buy shares and there were sellers of shares in this round. And I think that's, you know, looking across, I think we have Probably 40 or 50 employees that were able to get some kind of liquidity.”
Steve Munford Jan 16, 2022 ▶ 7:21 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Not checkable as stated
Munford: Trulioo is approaching $100M revenue run rate
“So I think we're pretty public about this where we're approaching right around a hundred million dollars us.”
Steve Munford Jan 16, 2022 ▶ 9:32 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Disclosure
Munford: Trulioo sees M&A opportunities in fraud, biometrics, and orchestration
“I think there's a lot of areas for opportunities in fraud, a lot of areas for opportunity in things like biometrics. There's, you know, parts of the orchestration of how you orchestrate multiple different steps in an identity journey. All these things we have …”
Steve Munford Jan 16, 2022 ▶ 18:05 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Disclosure
Munford: Trulioo operates on a per-check consumption pricing model
“It's a consumption base. We do it based on per check. So every time someone comes to us with a check, we charge a fee on that.”
Steve Munford Jan 16, 2022 ▶ 2:38 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Not checkable as stated
Munford: Trulioo Serves Approximately 450 Customers
“About four 50.”
Steve Munford Jan 16, 2022 ▶ 14:28 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Not checkable as stated
Munford: Trulioo Employs Just Over 300 Full-Time Staff
“Oh, we're just over 300.”
Steve Munford Jan 16, 2022 ▶ 14:36 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space
Assertion Not checkable as stated
Munford: Trulioo Has About 100 Engineers
“About a hundred.”
Steve Munford Jan 16, 2022 ▶ 14:40 Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space

Appearances (1)

EpisodeDateSpeaking time
Profitable SaaS Hits $100m Revenue, $1.7b Valuation in Digital Identity Space Jan 16, 2022 11m
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