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Shane Snow

President & Founder, Snow Media · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderauthorjournalistexecutiveentertainer@shanesnow ↗LinkedIn ↗shanesnow.com ↗

Shane Snow co-founded the content marketing platform Contently, as well as the virtual production technology firm SHOWRUNNER and business skills platform Snow Academy. He is an investigative journalist whose writing has appeared in Wired and Fast Company, and the bestselling author of books including Smartcuts, Dream Teams, and The Storytelling Edge.

6statements → 4claims → 2claims resolved → 4/5average certainty → 1.5/5average debate potential → ≈4.5/5argument clarity, estimated →

0 supported 1 partly supported 1 contradicted 2 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 1 disclosure · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Shane argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Snow: Wright brothers forced themselves to switch debate sides during intense arguments
“What their rule was is whatever side that Wilbur had took in the morning, he had to take the other side in the afternoon and vice versa. So when they got to the point where they were going to kill each other, they had to switch sides.”
Shane Snow Oct 16, 2018 ▶ 13:19 1179 Why Co-Founder of $20m ARR Company Took Sabbatical to Write "Dream Teams"

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Shane Snow on measured tape to publish a rate. This says nothing about how they speak.

Everything Shane Snow said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Snow: Organizational silence kills most mergers, not cultural conflict
“Is what, when you dig deep, what normally kills most mergers, and most synergy in mergers, is they, ah, they didn't, ah, they actually, they had what was called organizational silence.”
Shane Snow Oct 16, 2018 ▶ 17:26 1179 Why Co-Founder of $20m ARR Company Took Sabbatical to Write "Dream Teams"
Assertion Partly supported
Snow: Contently raised $20M, one quarter of competitor funding
“We've raised twenty million dollars in total which is about a quarter of any of our competitors which is great for us because we're, you know, similar size and have an outsized presence in presence in our own content marketing.”
Shane Snow Oct 16, 2018 ▶ 4:19 1179 Why Co-Founder of $20m ARR Company Took Sabbatical to Write "Dream Teams"
Assertion Not checkable as stated
Snow: Contently enterprise customers pay $6,000 to $10,000 monthly
“Six to 10,000.”
Shane Snow Oct 16, 2018 ▶ 4:05 1179 Why Co-Founder of $20m ARR Company Took Sabbatical to Write "Dream Teams"
Disclosure
Snow: Took two-month sabbatical so team would stop bypassing new CMO
“So I realized that I was not the CMO that was going to take our company to the next step function. So I hired a replacement and after a month of getting her up to speed, I wanted people to stop going around me. And really for the mantle to fall on her. And so …”
Shane Snow Oct 16, 2018 ▶ 8:15 1179 Why Co-Founder of $20m ARR Company Took Sabbatical to Write "Dream Teams"
Assertion Contradicted
Snow: Wright brothers forced themselves to switch debate sides during intense arguments
“What their rule was is whatever side that Wilbur had took in the morning, he had to take the other side in the afternoon and vice versa. So when they got to the point where they were going to kill each other, they had to switch sides.”
Shane Snow Oct 16, 2018 ▶ 13:19 1179 Why Co-Founder of $20m ARR Company Took Sabbatical to Write "Dream Teams"
Assertion Not checkable as stated
Snow: Contently validated SaaS model by selling 13 subscriptions at $1K
“My partners and I deciding to do a test to start selling some features of the project management tool for a monthly fee of a thousand dollars, and when we sold 13 in the first month, we said, okay this is the business, and here we are.”
Shane Snow Oct 16, 2018 ▶ 2:57 1179 Why Co-Founder of $20m ARR Company Took Sabbatical to Write "Dream Teams"

Appearances (1)

EpisodeDateSpeaking time
1179 Why Co-Founder of $20m ARR Company Took Sabbatical to Write "Dream Teams" Oct 16, 2018 14m
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