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Robin Mellstrand

Board Member, Oxceed AB · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveloop54.com ↗

Robin Mellstrand co-founded and served as CEO of Loop54, an AI-powered e-commerce search and personalization platform. Following its acquisition by FACT-Finder in 2021, he joined the board of directors of Swedish financial reporting SaaS provider Oxceed AB.

10statements → 9claims → 2claims resolved → 3.5/5average certainty → 1.1/5average debate potential →

2 supported 0 partly supported 0 contradicted 7 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 insight · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 2 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Robin argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Loop 54 raised around $3M in total funding
“In total around three million dollars.”
Robin Mellstrand Aug 21, 2018 ▶ 8:42 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Robin Mellstrand on measured tape to publish a rate. This says nothing about how they speak.

Everything Robin Mellstrand said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Mellstrand: A SaaS magic number below 0.8 signals no product-market fit
“And if you are about one, you're doing fantastically great. If you are below 0.8, you may not have a product market fit yet. You may have to think about more. You should think about if you really should invest in sales and marketing at that point, because you…”
Robin Mellstrand Aug 21, 2018 ▶ 17:05 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 reaches $3.1 million ARR across 130 clients
“We have a 130 clients, and we are three million dollars there, or 3.1 maybe.”
Robin Mellstrand Aug 21, 2018 ▶ 5:00 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 processes about one billion search queries monthly
“Right now we are, have about a billion a month.”
Robin Mellstrand Aug 21, 2018 ▶ 7:28 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Supported
Loop 54 raised around $3M in total funding
“In total around three million dollars.”
Robin Mellstrand Aug 21, 2018 ▶ 8:42 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 experienced 6% annual revenue churn
“We had, I believe, a six percent churn in total last year.”
Robin Mellstrand Aug 21, 2018 ▶ 9:48 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 maintains 100.5% net revenue retention
“Yeah, I think we're at a 100.5%.”
Robin Mellstrand Aug 21, 2018 ▶ 10:02 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 sees 10.9-month CAC payback on $20,000 customer acquisition cost
“But on average, we are looking at a CAC PP of 10.9 months. So we are on average. Last year we paid 20,000 dollars to acquire a customer.”
Robin Mellstrand Aug 21, 2018 ▶ 12:49 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 average customer contract is $30,000 per year
“So on average, we have 30 K per year.”
Robin Mellstrand Aug 21, 2018 ▶ 2:20 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 had around $1.6M ARR 12 months ago
“We're at 1.6, I think.”
Robin Mellstrand Aug 21, 2018 ▶ 5:14 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Supported
Loop 54 has 27 team members
“We are 27 people right now.”
Robin Mellstrand Aug 21, 2018 ▶ 10:12 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+

Appearances (1)

EpisodeDateSpeaking time
1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+ Aug 21, 2018 8m
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