The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Mellstrand: A SaaS magic number below 0.8 signals no product-market fit
“And if you are about one, you're doing fantastically great. If you are below 0.8, you may not have a product market fit yet. You may have to think about more. You should think about if you really should invest in sales and marketing at that point, because you…”
Robin Mellstrand Aug 21, 2018 ▶ 17:05 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 reaches $3.1 million ARR across 130 clients
“We have a 130 clients, and we are three million dollars there, or 3.1 maybe.”
Robin Mellstrand Aug 21, 2018 ▶ 5:00 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 processes about one billion search queries monthly
“Right now we are, have about a billion a month.”
Robin Mellstrand Aug 21, 2018 ▶ 7:28 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Supported
Loop 54 raised around $3M in total funding
“In total around three million dollars.”
Robin Mellstrand Aug 21, 2018 ▶ 8:42 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 experienced 6% annual revenue churn
“We had, I believe, a six percent churn in total last year.”
Robin Mellstrand Aug 21, 2018 ▶ 9:48 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 maintains 100.5% net revenue retention
“Yeah, I think we're at a 100.5%.”
Robin Mellstrand Aug 21, 2018 ▶ 10:02 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 sees 10.9-month CAC payback on $20,000 customer acquisition cost
“But on average, we are looking at a CAC PP of 10.9 months. So we are on average. Last year we paid 20,000 dollars to acquire a customer.”
Robin Mellstrand Aug 21, 2018 ▶ 12:49 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 average customer contract is $30,000 per year
“So on average, we have 30 K per year.”
Robin Mellstrand Aug 21, 2018 ▶ 2:20 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Not checkable as stated
Loop 54 had around $1.6M ARR 12 months ago
“We're at 1.6, I think.”
Robin Mellstrand Aug 21, 2018 ▶ 5:14 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
Assertion Supported
Loop 54 has 27 team members
“We are 27 people right now.”
Robin Mellstrand Aug 21, 2018 ▶ 10:12 1123 Ecommerce Brands Pay Him $3m To Increase Average Cart Value 12%+
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