Norman Crowley

Founder & Chairman, CoolPlanet · 1 appearance on the record.

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Norman Crowley is an Irish entrepreneur who founded and sold businesses including Trinity Commerce, Inspired Gaming Group, and The Cloud. He currently leads CoolPlanet, a climate tech company providing industrial decarbonisation software and engineering solutions to global manufacturers.

18statements → 11claims → 2claims resolved → 3.72/5average certainty → 1.56/5average debate potential →

1 supported 0 partly supported 1 contradicted 1 not yet assessed 8 not checkable as stated how the 11 claims stand · each chip opens the sources

3 predictions · 8 assertions · 1 insight · 6 disclosures · every statement was checked. The predictions and assertions are the 11 claims: statements the public record can support or contradict. 2 are resolved, 1 is not yet assessed, and 8 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Norman argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Crowley: A single commercial EV can earn $7,000 annually supporting grids
“And then the final one, which is the real secret sauce, is a vehicle can, you can get paid about 7000 bucks a year For the vehicle supporting the grid, just one vehicle.”
Norman Crowley Mar 29, 2021 ▶ 22:17 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised

Their most notable contradicted claim

Assertion Contradicted
Crowley: Crowley Carbon offset CO2 equivalent to all of Dublin
“A couple of years ago, and I've stopped looking a couple of years ago, it was the same amount of CO two as all of Dublin, which is the capital of Ireland uses.”
Norman Crowley Mar 29, 2021 ▶ 25:16 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
0% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Norman Crowley on measured tape to publish a rate. This says nothing about how they speak.

Everything Norman Crowley said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Crowley: A single commercial EV can earn $7,000 annually supporting grids
“And then the final one, which is the real secret sauce, is a vehicle can, you can get paid about 7000 bucks a year For the vehicle supporting the grid, just one vehicle.”
Norman Crowley Mar 29, 2021 ▶ 22:17 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Prediction Not checkable as stated
Crowley: Replacing all vehicles with new EVs will take ~100 years
“There's over 1.4 billion vehicles in the world. There's over sixty million new vehicles every year. So if we're going to wait for all of them to become Teslas, it's going to take about a hundred years.”
Norman Crowley Mar 29, 2021 ▶ 2:47 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Prediction Not checkable as stated
Crowley projects EV division will jump from $20M to $70M revenue
“Like I can disclose in cars, cars will do Well, next year is easier. Cars will do about seventy million next year. This year it'll do, hard to tell with the pandemic, but it'll probably do something like 15 or 20.”
Norman Crowley Mar 29, 2021 ▶ 19:52 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Prediction Not checkable as stated
Crowley: Bundled EV and energy service to generate $35K per vehicle
“So the recurring income On that is it looks like it's going to be everything combined. It looks like it's going to be about 35,000 bucks per vehicle per year all in.”
Norman Crowley Mar 29, 2021 ▶ 21:06 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Disclosure
Crowley: Clarity operates primarily on shared savings pricing model
“So the way our one works most of the time is what we call shared savings. So if we improve the situation then either you can pay for the software or you can just split the savings with us.”
Norman Crowley Mar 29, 2021 ▶ 5:56 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Assertion Not checkable as stated
Crowley Carbon software used by most top global food and pharma companies
“Like some of the biggest, it's great, like some of the biggest companies in the world use it, like three of the top four food companies. Seven of the top eight pharmaceutical companies and we're operating in kind of 23 countries.”
Norman Crowley Mar 29, 2021 ▶ 6:34 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Assertion Not checkable as stated
Crowley: Largest food client pays $3M annually to save $100M
“We're not allowed to say who it is, but it's a very large food company, and we're saving them a hundred million annually, and they're paying us about three million annually.”
Norman Crowley Mar 29, 2021 ▶ 7:52 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Insight
Crowley: Industrial tech adoption fails without individual wins across all stakeholder levels
“Because just because the guy, the CEO is saving a fortune doesn't mean you got to win, right? That just means somebody is saving a lot of money. Everybody, we find in order for this to become ubiquitous, everybody has to get a win.”
Norman Crowley Mar 29, 2021 ▶ 11:09 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Disclosure
Crowley: Cool Planet expanded to 23 countries on just $5M raised
“Not that much, actually, relatively speaking, probably about thirty eight million bucks. So like up until the beginning of 2020, we'd only raised five million bucks into the business, and we were in 23 countries.”
Norman Crowley Mar 29, 2021 ▶ 13:42 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Assertion Not checkable as stated
Crowley: Energy software business generates over $100M in annual revenue
“Well, yeah, it is more than a hundred million.”
Norman Crowley Mar 29, 2021 ▶ 15:53 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Disclosure
Crowley: The goal is to keep the business private without floating
“And I much prefer that our group is, is not on the market and our goal is not to float this business.”
Norman Crowley Mar 29, 2021 ▶ 17:00 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Assertion Contradicted
Crowley: Crowley Carbon offset CO2 equivalent to all of Dublin
“A couple of years ago, and I've stopped looking a couple of years ago, it was the same amount of CO two as all of Dublin, which is the capital of Ireland uses.”
Norman Crowley Mar 29, 2021 ▶ 25:16 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Assertion Not publicly verifiable
Crowley: Clarity factory sensors feature five-year battery and 5km range
“So we have sensors plugged into everything. So these super low cost sensors that have a five year battery Five kilometer range that you can click onto anything in a factory.”
Norman Crowley Mar 29, 2021 ▶ 5:05 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Assertion Not checkable as stated
Crowley: IoT Hardware Is Installed in About 4,000 Factories
“Now, actually about 4000, you know so quite a lot of factories, yeah.”
Norman Crowley Mar 29, 2021 ▶ 8:21 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Disclosure
Crowley Carbon Uses Own Balance Sheet to Fund Sensor Deployments
“No, it's kind of just, we use our own balance sheet to put those in.”
Norman Crowley Mar 29, 2021 ▶ 12:15 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Assertion Not checkable as stated
Crowley: Crowley Carbon reached $5M by 2015 and tripled revenue annually
“And it was kind of nascent enough until 2015 probably went to five million. And then from 2015 on it just exploded because we kind of figured out some of the secret sauce, you know, and it was then it was tripling every year and fairly consistently for a long …”
Norman Crowley Mar 29, 2021 ▶ 15:03 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Disclosure
Crowley: Crowley Carbon achieves negative churn and growing net dollar retention
“Yeah, we have greater net dollar retention every year, some negative churn, right?”
Norman Crowley Mar 29, 2021 ▶ 23:31 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised
Disclosure
Crowley: Industrial IoT sales cycles take between four and nine months
“Getting a customer in our industry is very difficult because you have to install stuff. You can't just convince them to use your CRM so that the sales cycle is way longer, like nine months in between four and nine months.”
Norman Crowley Mar 29, 2021 ▶ 23:44 Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised

Appearances (1)

EpisodeDateSpeaking time
Manufacturing Plant Software Breaks $100m Revenue, Just $38m Raised Mar 29, 2021 17m
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