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Michel (Mike) van Velde

CEO & Co-Founder, Craftmore · 1 appearance on the record.

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founderexecutive@michelvanvelde ↗craftmore.nl ↗

Van Velde co-founded the Netherlands-based creative and digital agency One Shoe in 2006, leading it as CEO until its acquisition by Intracto Group in 2020. He subsequently co-founded digital design agencies Craftmore and Ablestar, and served as a board member of the global Drupal Association.

7statements → 1claims → 0claims resolved → 4.14/5average certainty → 1.14/5average debate potential →

1 not checkable as stated how the 1 claim stands · each chip opens the sources

1 assertion · 2 insights · 4 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Michel argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Michel (Mike) van Velde on measured tape to publish a rate. This says nothing about how they speak.

Everything Michel (Mike) van Velde said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Scaling an agency past 25 employees is the first major operational hurdle
“Growing past 25 is really difficult as an agency. That's where the first hurdles come in.”
Michel (Mike) van Velde May 7, 2021 ▶ 9:47 How He Grew $5m Agency and Why He Exited for EBITDA Multiple Last Year
Disclosure
One Shoe's acquisition valuation was based on a profit multiple, not revenue
“Profit.”
Michel (Mike) van Velde May 7, 2021 ▶ 13:01 How He Grew $5m Agency and Why He Exited for EBITDA Multiple Last Year
Disclosure
Van Velde built One Shoe to 45 staff before Interacto acquisition
“I sold one shoe to the Interacto Group and I basically built the company up until 45 people. And now my company has become part of the Interacto group, and we now have over 1500 employees.”
Michel (Mike) van Velde May 7, 2021 ▶ 4:07 How He Grew $5m Agency and Why He Exited for EBITDA Multiple Last Year
Disclosure
One Shoe's enterprise project fees ranged from $150,000 to over $1 million
“So, so, so between a 150 to six, seven, eight, over a million plus.”
Michel (Mike) van Velde May 7, 2021 ▶ 5:31 How He Grew $5m Agency and Why He Exited for EBITDA Multiple Last Year
Disclosure
One Shoe serviced approximately 50 active customers in 2020
“About 50, 50 customers. Yeah, yeah.”
Michel (Mike) van Velde May 7, 2021 ▶ 8:29 How He Grew $5m Agency and Why He Exited for EBITDA Multiple Last Year
Assertion Not checkable as stated
One Shoe grew revenue 10% to 20% annually from 2012 until exit
“I think about, you know, between 10, 15, 20% growth.”
Michel (Mike) van Velde May 7, 2021 ▶ 10:20 How He Grew $5m Agency and Why He Exited for EBITDA Multiple Last Year
Insight
Founders should read 'I'm OK – You're OK' to improve negotiation skills
“It's a book well, which I advise to every single entrepreneur. It's called I'm okay. You're okay. And it's a book about transactional analysis on how to communicate effectively. That's been serving me a lot in terms of negotiation, but also internally with my,…”
Michel (Mike) van Velde May 7, 2021 ▶ 14:26 How He Grew $5m Agency and Why He Exited for EBITDA Multiple Last Year

Appearances (1)

EpisodeDateSpeaking time
How He Grew $5m Agency and Why He Exited for EBITDA Multiple Last Year May 7, 2021 9m
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