Founders should read 'I'm OK – You're OK' to improve negotiation skills
Michel (Mike) van Velde · How He Grew $5m Agency and Why He Exited for EBITDA Multiple Last Year · May 7, 2021 · at 14:26
Michel van Velde, founder of digital agency One Shoe, answers Nathan Latka's rapid-fire question about his top book recommendation for founders.
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“It's a book well, which I advise to every single entrepreneur. It's called I'm okay. You're okay. And it's a book about transactional analysis on how to communicate effectively. That's been serving me a lot in terms of negotiation, but also internally with my, and my colleagues.”
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More from Michel (Mike) van Velde
Scaling an agency past 25 employees is the first major operational hurdle
“Growing past 25 is really difficult as an agency. That's where the first hurdles come in.”
Van Velde built One Shoe to 45 staff before Interacto acquisition
“I sold one shoe to the Interacto Group and I basically built the company up until 45 people. And now my company has become part of the Interacto group, and we now have over 1500 employees.”