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Matteo Fruttental

Co-Founder and CEO, Honestly · 1 appearance on the record.

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founderexecutiveLinkedIn ↗honestly.com ↗

Mateo Freudenthal is the co-founder and CEO of Honestly, an HR tech company providing employee engagement software to enterprise organizations. He originally launched Honestly as an in-store customer feedback platform before pivoting to employee surveys, building it into a profitable B2B SaaS business serving over 100 enterprise clients.

15statements → 8claims → 1claims resolved → 3.47/5average certainty → 1.13/5average debate potential →

0 supported 1 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 1 opinion · 6 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Matteo argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Matteo Fruttental on measured tape to publish a rate. This says nothing about how they speak.

Everything Matteo Fruttental said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Fruttental: Co-founders should always split equity evenly.
“I think that's the only way to go. Like you should look for people who are like better than you at least, and then everyone should think that and then splitting it evenly makes a good deal for everyone.”
Matteo Fruttental Jul 12, 2022 ▶ 12:06 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Honestly has reached approximately 70,000 active user licenses.
“I think we're like, 70,000 now.”
Matteo Fruttental Jul 12, 2022 ▶ 1:25 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Honestly generates approximately $130,000 in monthly recurring revenue.
“Around it, yes.”
Matteo Fruttental Jul 12, 2022 ▶ 5:58 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Honestly doubled its monthly revenue year-over-year to $130,000.
“It was like 50% less, 55% less.”
Matteo Fruttental Jul 12, 2022 ▶ 6:04 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Upsells drove 20% to 30% of Honestly's year-over-year revenue growth.
“20 to 30% came from upsells and the rest came from new customers.”
Matteo Fruttental Jul 12, 2022 ▶ 6:16 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Honestly maintains a 106% net dollar retention rate.
“Yes, like based on the dollars, not on the number of customers, it's like six percent.”
Matteo Fruttental Jul 12, 2022 ▶ 6:56 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Disclosure
Honestly operates profitably with an approximate 10% profit margin.
“Like 10%.”
Matteo Fruttental Jul 12, 2022 ▶ 10:32 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Partly supported
Honestly's enterprise customers include Sunrise Technologies and Helvetia.
“One of them is for example, Sunrise Technologies which is like a mobile technology company or big insurances use us. Helvetia would be like one example.”
Matteo Fruttental Jul 12, 2022 ▶ 1:07 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Disclosure
Honestly charges $1 to $2 per user monthly for its software.
“A license would be like two dollars, one to two dollars per user per user per month.”
Matteo Fruttental Jul 12, 2022 ▶ 2:17 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Honestly generated $2M annually from a kiosk product before pivoting.
“Like let's say two million dollars per year.”
Matteo Fruttental Jul 12, 2022 ▶ 4:34 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Honestly launched its employee feedback platform with 15,000 enterprise licenses.
“And we actually signed contracts with all three of them. So we had like Three companies with, I don't know, 15,000 licenses or something, three bigger companies, like using the product right from the start.”
Matteo Fruttental Jul 12, 2022 ▶ 5:27 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Disclosure
Honestly self-funded its SaaS pivot despite having previous venture backers.
“We raised for the other model. We raised for the other model. So we do have like shareholders, but we didn't raise for this model.”
Matteo Fruttental Jul 12, 2022 ▶ 7:47 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Disclosure
Honestly raised a $3M seed round in 2017 before pivoting.
“Three million seed capital five years ago.”
Matteo Fruttental Jul 12, 2022 ▶ 7:55 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Disclosure
Honestly raised its 2017 seed round at an $11M pre-money valuation.
“11.”
Matteo Fruttental Jul 12, 2022 ▶ 10:03 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Disclosure
Honestly operates its business with a team of just 12 employees.
“Like, let's say 12 is the correct number or 13. Like, we just hired three folks, and I just don't know when they start, if they start July or August, but let's say 12.”
Matteo Fruttental Jul 12, 2022 ▶ 10:44 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software

Appearances (1)

EpisodeDateSpeaking time
The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employ Jul 12, 2022 8m
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