StarZero All shows Try the podcast clipper →
Opinion certainty 4/5 debate potential 3/5

Fruttental: Co-founders should always split equity evenly.

Matteo Fruttental · The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software · Jul 12, 2022 · at 12:06

Honestly CEO Matteo Fruttental discusses founder equity splits and governance with Nathan Latka.

0:00 / 0:08exact quote · 8.2s
720p mp4 · rendered on demand · StarZero watermark
“I think that's the only way to go. Like you should look for people who are like better than you at least, and then everyone should think that and then splitting it evenly makes a good deal for everyone.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Matteo Fruttental

Assertion Not checkable as stated
Honestly has reached approximately 70,000 active user licenses.
“I think we're like, 70,000 now.”
Matteo Fruttental Jul 12, 2022 ▶ 1:25 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Honestly generates approximately $130,000 in monthly recurring revenue.
“Around it, yes.”
Matteo Fruttental Jul 12, 2022 ▶ 5:58 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Honestly doubled its monthly revenue year-over-year to $130,000.
“It was like 50% less, 55% less.”
Matteo Fruttental Jul 12, 2022 ▶ 6:04 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Upsells drove 20% to 30% of Honestly's year-over-year revenue growth.
“20 to 30% came from upsells and the rest came from new customers.”
Matteo Fruttental Jul 12, 2022 ▶ 6:16 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Assertion Not checkable as stated
Honestly maintains a 106% net dollar retention rate.
“Yes, like based on the dollars, not on the number of customers, it's like six percent.”
Matteo Fruttental Jul 12, 2022 ▶ 6:56 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Disclosure
Honestly operates profitably with an approximate 10% profit margin.
“Like 10%.”
Matteo Fruttental Jul 12, 2022 ▶ 10:32 The Perfect Life: $1.5m revenue with 10% profit margin helping 100 enterprises with employee feedback software
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more