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Lawrence Sotsky

CEO & Director, Incentify · 1 appearance on the record.

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founderexecutiveinvestor

Lawrence Sotsky is the CEO and Director of Incentify. He was previously the founder and CEO of Hopscotch.

12statements → 6claims → 2claims resolved → 3.92/5average certainty → 1.08/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 0 partly supported 1 contradicted 4 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 6 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Lawrence argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Sotsky: MainStreet charges success fees while Incentify is pure SaaS
“Ours is also a little different than Main Street and the others that you mentioned. They're mostly working on a success fee. For us, we are a software as a service company. We're not an advisor. So we do take a monthly fee from the from the client to use our p…”
Lawrence Sotsky Apr 17, 2021 ▶ 5:38 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year

Their most notable contradicted claim

Assertion Contradicted
Sotsky: A trillion dollars in credits and incentives exists for organizations
“There's literally a trillion dollars of credits and incentives that are out there and available for various organizations.”
Lawrence Sotsky Apr 17, 2021 ▶ 2:16 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
100% certainty 4
0% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Lawrence Sotsky on measured tape to publish a rate. This says nothing about how they speak.

Everything Lawrence Sotsky said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Sotsky: MainStreet charges success fees while Incentify is pure SaaS
“Ours is also a little different than Main Street and the others that you mentioned. They're mostly working on a success fee. For us, we are a software as a service company. We're not an advisor. So we do take a monthly fee from the from the client to use our p…”
Lawrence Sotsky Apr 17, 2021 ▶ 5:38 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Assertion Contradicted
Sotsky: A trillion dollars in credits and incentives exists for organizations
“There's literally a trillion dollars of credits and incentives that are out there and available for various organizations.”
Lawrence Sotsky Apr 17, 2021 ▶ 2:16 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Disclosure
Incentify charges large enterprise customers an average of $10,000 monthly
“Our average price is around 10,000 dollars and 10,000 dollars a month for some big, big enterprise customers.”
Lawrence Sotsky Apr 17, 2021 ▶ 5:56 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Disclosure
Sotsky: Incentify took strategic funding from Ryan LLC, not institutional VC
“Ryan did put in money as a strategic round, but we are not yet calling that a series a, we haven't taken an institutional round yet from a VC.”
Lawrence Sotsky Apr 17, 2021 ▶ 8:13 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Assertion Not checkable as stated
Incentify serves about 50 customers, mostly Fortune 500 companies
“So we have about 50 customers today, the majority of them, of course, in the Fortune 500, which is great.”
Lawrence Sotsky Apr 17, 2021 ▶ 11:21 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Assertion Not checkable as stated
Ryan LLC invested in Incentify and deployed its product to 100 clients
“And then I mentioned we did sign a deal with Ryan. They did invest in our company and we're pretty close to rolling out a hundred, over a hundred of their the target's a 125. We're at just about a hundred now of their customers using our product as well”
Lawrence Sotsky Apr 17, 2021 ▶ 11:27 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Disclosure
Incentify sets account executive sales quotas at $250,000 per quarter
“So, so for us we're looking for our guys to sell a quarter of a million dollars a quarter, which is not that hard to do because you figure it's like two or three for us, it's two or three deals.”
Lawrence Sotsky Apr 17, 2021 ▶ 14:16 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Disclosure
Incentify benchmarks sales reps on five weekly discovery calls and three demos
“So our metrics in terms of productivity are a minimum of five discovery calls per week, which should translate to three full presentations and demos. And one of those three, we, in terms of our metrics, one of those three should move on into the funnel in sort…”
Lawrence Sotsky Apr 17, 2021 ▶ 14:55 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Disclosure
Incentify reached profitability and plans to raise capital in Q4
“We are probably going to raise a Q four. We were already profitable, but if we want to kind of, if we want to kind of take ourselves to a point of really being able to attack the market, we are going to need to raise.”
Lawrence Sotsky Apr 17, 2021 ▶ 15:29 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Disclosure
Incentify plans to raise a $10 million to $20 million funding round
“I think we'll, we'll probably be north of, we'll probably be somewhere between 10 and twenty million in our raise, and I think that'll really put us on a trajectory to transform the landscape of this particular asset.”
Lawrence Sotsky Apr 17, 2021 ▶ 17:07 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Assertion Not checkable as stated
Sotsky: Incentify employs about 25 people, mostly in tech
“We've got we've got about 25, 25 folks on the team, majority on the tech side.”
Lawrence Sotsky Apr 17, 2021 ▶ 12:38 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year
Assertion Not checkable as stated
Sotsky: Incentify has four quota-carrying sales reps and two SDRs
“So we've got four quota carrying reps right now, as well as a couple of SDRs to support those reps.”
Lawrence Sotsky Apr 17, 2021 ▶ 13:38 SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year

Appearances (1)

EpisodeDateSpeaking time
SaaS Helps 50 F500 Brands Unlock Tax Credits, Targeting $6m ARR This Year Apr 17, 2021 13m
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