Kim Hansen

Co-Founder and CEO, Cake Equity · 1 appearance on the record.

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founderexecutiveengineer@KimHansenYeah ↗LinkedIn ↗cakeequity.com ↗

Kim Hansen is the co-founder and CEO of Cake Equity, a cap table management platform for startups. A former software engineer with over 20 years of tech experience, he co-founded Cake alongside Jason Atkins and expanded the business across Australia, New Zealand, and the United States.

10statements → 4claims → 0claims resolved → 3.8/5average certainty → 1.3/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 5 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kim argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kim Hansen on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Kim Hansen said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Hansen: Blockchain compliance must precede equity transaction infrastructure

“Also because in the blockchain space, nobody was kind of Solving the legal and compliance and all of those things, which you actually have to solve before you put the platform, the infrastructure for equity transactions in place.”

Kim Hansen May 7, 2022 ▶ 4:18 How He Used PLG to Hit $70k in Revenue this Month

Assertion Not checkable as stated

Hansen: Cake Equity holds 20% market share in Australia

“We have 20% market share in Australia, and that is growing every day.”

Kim Hansen May 7, 2022 ▶ 12:27 How He Used PLG to Hit $70k in Revenue this Month

Assertion Not checkable as stated

Hansen: Portugal's startup ecosystem lacked cap table and ESOP maturity

“At the time I was in Portugal building a team there and it was you know, the maturity wasn't there at all in regards to the cap table management and equity and all of that. So especially from CFOs at that time, it's, it was just too complicated with tax and al…”

Kim Hansen May 7, 2022 ▶ 1:55 How He Used PLG to Hit $70k in Revenue this Month

Disclosure

Hansen: Cake Equity Raised $3M From Jason Calacanis and Rampersand

“So we actually had an, so we had the initial round and then we actually had three rounds so far, 500 K one million. And last year we raised three million with Jason Calacani's and Ram percent coming in on board.”

Kim Hansen May 7, 2022 ▶ 6:25 How He Used PLG to Hit $70k in Revenue this Month

Disclosure

Hansen: Cake Equity Raised $3M Seed at $10M Pre-Money Valuation

“Ten million pre-money valuation.”

Kim Hansen May 7, 2022 ▶ 7:17 How He Used PLG to Hit $70k in Revenue this Month

Disclosure

Hansen: Cake Equity Has ~3,000 Users and ~650 Paying Customers

“So we have around 3000 people using the platform. We have yeah, 650 or something paying customers.”

Kim Hansen May 7, 2022 ▶ 8:47 How He Used PLG to Hit $70k in Revenue this Month

Disclosure

Hansen: Cake Equity reaches around $70k in MRR

“Yeah, we actually had I guess around seven TK MRR.”

Kim Hansen May 7, 2022 ▶ 10:21 How He Used PLG to Hit $70k in Revenue this Month

Disclosure

Hansen: Cake Equity has 105% net dollar retention

“A 105%.”

Kim Hansen May 7, 2022 ▶ 10:51 How He Used PLG to Hit $70k in Revenue this Month

Assertion Not checkable as stated

Hansen: Cake Equity's customer acquisition cost is under $1,000

“It's less than a thousand dollars and we can optimize a lot on that as we get our SEO engine working. Well, this is going to be reduced a lot.”

Kim Hansen May 7, 2022 ▶ 15:45 How He Used PLG to Hit $70k in Revenue this Month

Assertion Not checkable as stated

Hansen: Cake Equity customers pay an average of AU$100 per month

“They pay a hundred Australian dollars for kind of average our package is, is split in, in the kind of early startups kind of the ones that are in that product market fit growth place and then for kind of later stage.”

Kim Hansen May 7, 2022 ▶ 2:51 How He Used PLG to Hit $70k in Revenue this Month

Appearances (1)

Episode	Date	Speaking time
How He Used PLG to Hit $70k in Revenue this Month	May 7, 2022	9m

Kim Hansen

The record, in short

How they sound: not measured why? →

Appearances (1)

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