Assertion certainty 4/5 debate potential 1/5

Hansen: Cake Equity's customer acquisition cost is under $1,000

Kim Hansen · How He Used PLG to Hit $70k in Revenue this Month · May 7, 2022 · at 15:45

Cake Equity founder Kim Hansen shares unit economics and CAC reduction projections with Nathan Latka.

0:00 / 0:07exact quote · 7.4s
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“It's less than a thousand dollars and we can optimize a lot on that as we get our SEO engine working. Well, this is going to be reduced a lot.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Kim Hansen

Insight
Hansen: Blockchain compliance must precede equity transaction infrastructure
“Also because in the blockchain space, nobody was kind of Solving the legal and compliance and all of those things, which you actually have to solve before you put the platform, the infrastructure for equity transactions in place.”
Kim Hansen May 7, 2022 ▶ 4:18 How He Used PLG to Hit $70k in Revenue this Month
Assertion Not checkable as stated
Hansen: Cake Equity holds 20% market share in Australia
“We have 20% market share in Australia, and that is growing every day.”
Kim Hansen May 7, 2022 ▶ 12:27 How He Used PLG to Hit $70k in Revenue this Month
Assertion Not checkable as stated
Hansen: Portugal's startup ecosystem lacked cap table and ESOP maturity
“At the time I was in Portugal building a team there and it was you know, the maturity wasn't there at all in regards to the cap table management and equity and all of that. So especially from CFOs at that time, it's, it was just too complicated with tax and al…”
Kim Hansen May 7, 2022 ▶ 1:55 How He Used PLG to Hit $70k in Revenue this Month
Disclosure
Hansen: Cake Equity Raised $3M From Jason Calacanis and Rampersand
“So we actually had an, so we had the initial round and then we actually had three rounds so far, 500 K one million. And last year we raised three million with Jason Calacani's and Ram percent coming in on board.”
Kim Hansen May 7, 2022 ▶ 6:25 How He Used PLG to Hit $70k in Revenue this Month
Disclosure
Hansen: Cake Equity Raised $3M Seed at $10M Pre-Money Valuation
“Ten million pre-money valuation.”
Kim Hansen May 7, 2022 ▶ 7:17 How He Used PLG to Hit $70k in Revenue this Month
Disclosure
Hansen: Cake Equity Has ~3,000 Users and ~650 Paying Customers
“So we have around 3000 people using the platform. We have yeah, 650 or something paying customers.”
Kim Hansen May 7, 2022 ▶ 8:47 How He Used PLG to Hit $70k in Revenue this Month
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