Kevin Wilkie

CEO and Founder, Proven Marketing Solutions · 1 appearance on the record.

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Kevin Wilke founded Nitro Marketing in 2001, pioneering early online direct response marketing systems and training students to run local marketing agencies. He currently acquires and scales niche digital marketing agencies under Proven Marketing Solutions, including Water Restoration Marketing.

5statements → 2claims → 0claims resolved → 4/5average certainty → 1.4/5average debate potential → 1said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

2 assertions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Kevin argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Kevin Wilkie on measured tape to publish a rate. This says nothing about how they speak.

What they said5 What others said1 Episodes1

Everything Kevin Wilkie said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Wilke: 70% of webinar sales occur after the live broadcast ends

“Only 30% of our sales actually occur on that live webinar. And then the other 70% occur after the webinar is over with.”

Kevin Wilkie Feb 25, 2016 ▶ 5:47 He Got 5000 Customers In Weird Way with Kevin Wilke Ep 5

Insight

Wilke: Treat webinars as week-long sequences, not single events

“So that's what I see a mistake. A lot of people make is they don't see it as a An event that takes a place over like a week period versus just a one time webinar.”

Kevin Wilkie Feb 25, 2016 ▶ 8:26 He Got 5000 Customers In Weird Way with Kevin Wilke Ep 5

Assertion Not checkable as stated

Wilke reveals webinar funnel metrics: 170 sales from 398 live attendees

“We just did one last week, and on the live webinar itself, there's 398 people. 56 sales occurred on that live webinar. And then we had another 114 occur after the webinar through the rest of that sequence for a 170 total sales.”

Kevin Wilkie Feb 25, 2016 ▶ 8:03 He Got 5000 Customers In Weird Way with Kevin Wilke Ep 5

Disclosure

Nitro Marketing charges $697 upfront plus a $67 monthly software fee

“So that's one time for the training, and then the software, they get 90 days free access, so the software does all their prospecting to find potential businesses, and then markets to them to get them to raise their hand. So after there's 90 days, that is 67 do…”

Kevin Wilkie Feb 25, 2016 ▶ 4:45 He Got 5000 Customers In Weird Way with Kevin Wilke Ep 5

Disclosure

Nitro Marketing pays webinar affiliate partners up to 50% commission

“We do a sliding percentage, so based on how many sales they get, they make a higher percentage. So in this case, you got 50% of that.”

Kevin Wilkie Feb 25, 2016 ▶ 10:40 He Got 5000 Customers In Weird Way with Kevin Wilke Ep 5

The other half of the tape: Kevin Wilkie's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 1

Every mention by year

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2016 1 mention in 1 episode

From Student to $10m Entrepreneur with Nick Kneuper of Electric Threads Ep 4 Feb 25, 2016 · 1 mention · from 19:35
every mention in 2016, scene by scene →

Appearances (1)