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Josh McCarter

CEO, EverPro · 1 appearance on the record.

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executivefounderoperatorLinkedIn ↗evercommerce.com ↗

Josh McCarter co-founded and served as CEO of Booker Software, which was acquired by Mindbody in 2018 for $150 million. He later served as Mindbody's President and CEO before becoming CEO of ShipMonk and subsequently CEO of EverPro.

10statements → 8claims → 1claims resolved → 3.8/5average certainty → 1/5average debate potential → 8said about them ↓

1 supported 0 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 2 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Josh argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
McCarter: Booker raised nearly $80M across three financing rounds
“We're just shy of eighty million at this point. We've done three, three rounds of financing.”
Josh McCarter Apr 10, 2017 ▶ 7:26 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Josh McCarter on measured tape to publish a rate. This says nothing about how they speak.

Everything Josh McCarter said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
McCarter: Booker processed nearly $3.5B across 10,000 locations in 2016
“And we did last year, we did almost three and a half billion dollars of transactions across the 10,000 locations.”
Josh McCarter Apr 10, 2017 ▶ 12:57 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Disclosure
McCarter: Booker charges $100-$250 per month plus merchant processing fees
“We charge anywhere from call it a hundred to 250 bucks a month for the subscription revenue. Then we also make money on merchant processing. We have several integrated merchant processing partners. And then the third piece is we sell a add on product called Fr…”
Josh McCarter Apr 10, 2017 ▶ 2:41 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Disclosure
McCarter: Subscriptions account for roughly 70% of Booker's revenue
“Probably 70%.”
Josh McCarter Apr 10, 2017 ▶ 5:03 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Supported
McCarter: Booker raised nearly $80M across three financing rounds
“We're just shy of eighty million at this point. We've done three, three rounds of financing.”
Josh McCarter Apr 10, 2017 ▶ 7:26 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Not checkable as stated
McCarter: Booker has 10,000 live locations and 2,000 on Frederick
“So we have about 10,000 locations that are live on the on, on Booker, and about 2000 that are on Frederick.”
Josh McCarter Apr 10, 2017 ▶ 8:58 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Not checkable as stated
McCarter: Booker has 24 months of cash runway
“And so now we're, you know, it's really about, I got, you know, 24 months of execution in front of me. And . Does that mean 24 months of runway? Yeah, 24 months of runway.”
Josh McCarter Apr 10, 2017 ▶ 13:37 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Not checkable as stated
McCarter: Booker's monthly customer churn is below 2%
“What I can tell you is that typically SMB businesses are, or SMB SaaS businesses churn at a very high rate, you know, north of two percent, some up to five percent. Monthly, right? Yeah, monthly. I can tell you we are below the low end of that.”
Josh McCarter Apr 10, 2017 ▶ 14:09 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Not checkable as stated
McCarter: 50% of Booker's churn is SMBs going out of business
“And I can also tell you that 50% of our churn is actually people going out of business.”
Josh McCarter Apr 10, 2017 ▶ 14:27 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Not checkable as stated
McCarter: Frederick add-on delivers 14x ROI based on monthly bookings
“Super high conversion and retention metrics with existing super high being like, you know, call it 14 times ROI, just based on the bookings that are generated through Frederick on a monthly basis.”
Josh McCarter Apr 10, 2017 ▶ 17:22 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Not checkable as stated
McCarter: Booker generated low single millions in revenue in 2011
“You know, we were in the low single millions.”
Josh McCarter Apr 10, 2017 ▶ 8:30 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter

The other half of the tape: Josh McCarter's own voice is left out of every number here. Other people bring the name up 8 times in 3 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 8

Every mention by year

tap a year for its mentions
0042832017episodesmentions
0232017episodes it came up in
001.51.5332017episodesmentions per episode
2017 8 mentions in 3 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salon Apr 10, 2017 12m
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