Assertion certainty 4/5 debate potential 1/5

McCarter: Booker's monthly customer churn is below 2%

Josh McCarter · EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter · Apr 10, 2017 · at 14:09

Josh McCarter, CEO of Booker Software, outlines typical SMB SaaS churn ranges and claims Booker beats the lower bound.

0:00 / 0:17exact quote · 17.8s
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“What I can tell you is that typically SMB businesses are, or SMB SaaS businesses churn at a very high rate, you know, north of two percent, some up to five percent. Monthly, right? Yeah, monthly. I can tell you we are below the low end of that.”

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More from Josh McCarter

Assertion Not checkable as stated
McCarter: Booker processed nearly $3.5B across 10,000 locations in 2016
“And we did last year, we did almost three and a half billion dollars of transactions across the 10,000 locations.”
Josh McCarter Apr 10, 2017 ▶ 12:57 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Disclosure
McCarter: Booker charges $100-$250 per month plus merchant processing fees
“We charge anywhere from call it a hundred to 250 bucks a month for the subscription revenue. Then we also make money on merchant processing. We have several integrated merchant processing partners. And then the third piece is we sell a add on product called Fr…”
Josh McCarter Apr 10, 2017 ▶ 2:41 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Disclosure
McCarter: Subscriptions account for roughly 70% of Booker's revenue
“Probably 70%.”
Josh McCarter Apr 10, 2017 ▶ 5:03 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Supported
McCarter: Booker raised nearly $80M across three financing rounds
“We're just shy of eighty million at this point. We've done three, three rounds of financing.”
Josh McCarter Apr 10, 2017 ▶ 7:26 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Not checkable as stated
McCarter: Booker has 10,000 live locations and 2,000 on Frederick
“So we have about 10,000 locations that are live on the on, on Booker, and about 2000 that are on Frederick.”
Josh McCarter Apr 10, 2017 ▶ 8:58 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
Assertion Not checkable as stated
McCarter: Booker has 24 months of cash runway
“And so now we're, you know, it's really about, I got, you know, 24 months of execution in front of me. And . Does that mean 24 months of runway? Yeah, 24 months of runway.”
Josh McCarter Apr 10, 2017 ▶ 13:37 EP 625: Booker $80M Raised, $3.5B in 2016 Volume, $1.5M+ MRR Helping 10,000 Spas and Salons Manage Business and Transactions with CEO Josh McCarter
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