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Jake Atwood

Founder and CEO, BuzzBuilder · 1 appearance on the record.

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founderexecutiveauthorLinkedIn ↗buzzbuilderpro.com ↗

Jake Atwood is the founder and CEO of BuzzBuilder, an outbound sales automation and cold email platform for B2B sales teams. He developed cold outreach and sales prospecting methodologies, bootstrapping the software past $1.2M in annual recurring revenue.

19statements → 11claims → 1claims resolved → 3.79/5average certainty → 1.32/5average debate potential →

1 supported 0 partly supported 0 contradicted 10 not checkable as stated how the 11 claims stand · each chip opens the sources

2 predictions · 9 assertions · 2 insights · 6 disclosures · every statement was checked. The predictions and assertions are the 11 claims: statements the public record can support or contradict. 1 is resolved, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jake argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Atwood: BuzzBuilder identifies sales leads based on hiring trigger events
“We help you identify people based on certain trigger events that might have a higher likelihood of meeting your product. So if you're a recruiter, we can find companies through certain search tools that are currently hiring for positions on indeed.com that you…”
Jake Atwood Jul 15, 2018 ▶ 1:39 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jake Atwood on measured tape to publish a rate. This says nothing about how they speak.

Everything Jake Atwood said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Atwood: BuzzBuilder users who build a campaign within seven days retain
“The most important thing is they need to create their first campaign within the first seven days. And we know if they built their first campaign, the rest is gravy.”
Jake Atwood Jul 15, 2018 ▶ 5:39 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Insight
Atwood: Entrepreneurs fail with sales tools primarily from lacking a process
“The number one reason they were failing with a tool like BuzzBuilder, just failing to implement it is because they lacked a process. And especially a lot of entrepreneurs, they really don't have a Cohesive sales process.”
Jake Atwood Jul 15, 2018 ▶ 6:21 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Disclosure
BuzzBuilder values early round at 4x revenue, targets 6x for second round
“So the valuation was based on roughly a four X multiple on revenues. And then when we do the second round, it'll be based closer to the, to a six X multiple.”
Jake Atwood Jul 15, 2018 ▶ 14:05 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Disclosure
Atwood: BuzzBuilder targets 5-year exit rather than early $4M buyout
“We do have a plan to grow this up, explode it, and then in five years have an exit strategy, or potentially sooner if we get someone that comes along that gives us a really, really good price.”
Jake Atwood Jul 15, 2018 ▶ 15:03 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Disclosure
Atwood: BuzzBuilder Has No Aspirations to Become a Unicorn
“We don't have aspirations or any desire to go to a billion dollars.”
Jake Atwood Jul 15, 2018 ▶ 15:38 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Prediction Not checkable as stated
Atwood: BuzzBuilder will cross $100K in monthly recurring revenue this month
“We will break it this month. Yeah. And next month and the month after.”
Jake Atwood Jul 15, 2018 ▶ 3:12 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Not checkable as stated
BuzzBuilder grew 300% over three years, averaging over 100% year-over-year
“So we've got grown by 300% in the last three years. So just over, you know, a hundred percent a year, year over year.”
Jake Atwood Jul 15, 2018 ▶ 4:10 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Not checkable as stated
Atwood: BuzzBuilder has a roughly 75% retention rate
“It's roughly, we've got about a 75% retention rate, where, when you're talking to entrepreneurs and sales reps, it's actually much higher than average.”
Jake Atwood Jul 15, 2018 ▶ 4:53 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Not checkable as stated
Atwood: BuzzBuilder's CAC is under $200 per client
“Our cost of acquisition is less than 200 dollars per client.”
Jake Atwood Jul 15, 2018 ▶ 8:35 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Not checkable as stated
Atwood: BuzzBuilder averaged $4,900 per customer last year
“Last year, our average customer between multi-user and solos was 4900 dollars.”
Jake Atwood Jul 15, 2018 ▶ 9:14 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Not checkable as stated
Atwood: Major BuzzBuilder competitors are raising $30M to $40M in VC
“You know, we know there are some major competitors that are getting 30 and forty million dollars in VC.”
Jake Atwood Jul 15, 2018 ▶ 11:17 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Disclosure
BuzzBuilder plans initial $500K round followed by $3M to $5M raise
“So we're looking to do a half million dollar first round, and that'll probably lead to a second round of anywhere from three to five million.”
Jake Atwood Jul 15, 2018 ▶ 13:29 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Prediction Not checkable as stated
Atwood: Personality profiling tools will drive hyper-personalization in sales messaging
“Gosh, Crystal Nose has got some really interesting things we're doing with buyer personas right now, and that's going to be the inroad to the next level of hyper-personalization with messaging, I think.”
Jake Atwood Jul 15, 2018 ▶ 17:46 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Supported
Atwood: BuzzBuilder identifies sales leads based on hiring trigger events
“We help you identify people based on certain trigger events that might have a higher likelihood of meeting your product. So if you're a recruiter, we can find companies through certain search tools that are currently hiring for positions on indeed.com that you…”
Jake Atwood Jul 15, 2018 ▶ 1:39 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Not checkable as stated
Atwood: BuzzBuilder average price is roughly $115 per seat
“Average is about a 115 dollars per seat.”
Jake Atwood Jul 15, 2018 ▶ 2:14 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Not checkable as stated
Atwood: BuzzBuilder has reached over 1,500 total seats
“Total seats is just over about 1500 seats to date.”
Jake Atwood Jul 15, 2018 ▶ 2:37 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Disclosure
Atwood: BuzzBuilder operates with 10 dedicated employees plus contractors
“So we've got 10 people on the team that are dedicated employees and a number of contractors and folks we outsource to.”
Jake Atwood Jul 15, 2018 ▶ 6:49 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Not checkable as stated
Atwood earned $350K per year as solo consultant before founding BuzzBuilder
“I was in about, personally, about three 50 a year. And consulting, you know, that, it was just me. I was a solo consultant.”
Jake Atwood Jul 15, 2018 ▶ 8:11 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Disclosure
Atwood: BuzzBuilder models customer lifetime at 18 to 24 months
“We assume we can keep the average customer for between 18 months to two years”
Jake Atwood Jul 15, 2018 ▶ 10:06 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!

Appearances (1)

EpisodeDateSpeaking time
1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No! Jul 15, 2018 9m
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