Disclosure certainty 4/5 debate potential 2/5

Atwood: BuzzBuilder targets 5-year exit rather than early $4M buyout

Jake Atwood · 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No! · Jul 15, 2018 · at 15:03

Jake Atwood explains to Nathan Latka why he turned down an immediate $4 million acquisition offer for BuzzBuilder.

0:00 / 0:09exact quote · 9.7s
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“We do have a plan to grow this up, explode it, and then in five years have an exit strategy, or potentially sooner if we get someone that comes along that gives us a really, really good price.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jake Atwood

Insight
Atwood: BuzzBuilder users who build a campaign within seven days retain
“The most important thing is they need to create their first campaign within the first seven days. And we know if they built their first campaign, the rest is gravy.”
Jake Atwood Jul 15, 2018 ▶ 5:39 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Insight
Atwood: Entrepreneurs fail with sales tools primarily from lacking a process
“The number one reason they were failing with a tool like BuzzBuilder, just failing to implement it is because they lacked a process. And especially a lot of entrepreneurs, they really don't have a Cohesive sales process.”
Jake Atwood Jul 15, 2018 ▶ 6:21 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Disclosure
BuzzBuilder values early round at 4x revenue, targets 6x for second round
“So the valuation was based on roughly a four X multiple on revenues. And then when we do the second round, it'll be based closer to the, to a six X multiple.”
Jake Atwood Jul 15, 2018 ▶ 14:05 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Disclosure
Atwood: BuzzBuilder Has No Aspirations to Become a Unicorn
“We don't have aspirations or any desire to go to a billion dollars.”
Jake Atwood Jul 15, 2018 ▶ 15:38 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Prediction Not checkable as stated
Atwood: BuzzBuilder will cross $100K in monthly recurring revenue this month
“We will break it this month. Yeah. And next month and the month after.”
Jake Atwood Jul 15, 2018 ▶ 3:12 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
Assertion Not checkable as stated
BuzzBuilder grew 300% over three years, averaging over 100% year-over-year
“So we've got grown by 300% in the last three years. So just over, you know, a hundred percent a year, year over year.”
Jake Atwood Jul 15, 2018 ▶ 4:10 1086 Sales outreach tool hits $1.2m ARR, would you sell for $4m? No!
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