Eric Helzer

Founder & CEO, SubBase · 1 appearance on the record.

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founderexecutiveengineerLinkedIn ↗subbase.io ↗

A third-generation builder and University of Florida graduate, he spent over a decade as a construction project manager before founding SubBase in 2022 to modernize trade-specific material workflows. His company provides a B2B procurement and financial management platform for construction subcontractors.

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1 insight · 9 disclosures · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

The record, in short

What the tape says about how Eric argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

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Everything Eric Helzer said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Helzer admits Subbase gave its software away for a year before monetizing.
“We did not charge early enough. It spent, we spent a year giving the software away for free. Testing and really iterating until we started actually charge.”
Eric Helzer Nov 12, 2024 ▶ 9:25 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation
Insight
Helzer notes construction software requires extensive implementation and customer success resources.
“Implementing new software into construction is not an easy thing to do, so we have a heavy focus on implementation and customer success because that is really a true pain point for people. Even if the software is easy to use, you still touch a lot of different…”
Eric Helzer Nov 12, 2024 ▶ 12:42 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation
Disclosure
Helzer says Subbase raised under $1M in its initial pre-seed round.
“That was under a million. and that was a, I would call it a pre pre seed. Yes.”
Eric Helzer Nov 12, 2024 ▶ 4:47 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation
Disclosure
Helzer says Subbase's ideal construction customers pay $20,000 to $30,000 annually.
“I would say the average customer size that we do very well with is paying anywhere between 20 and 30,000 a year. That's where we see the most benefit, and that's where the big pain points of the material procurement process are actually taking place at that si…”
Eric Helzer Nov 12, 2024 ▶ 6:12 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation
Disclosure
Helzer says Subbase has reached nearly 100 paying customers on its platform.
“We have over almost a hundred companies that are on the platform and paying in some way as far as monetization.”
Eric Helzer Nov 12, 2024 ▶ 9:47 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation
Disclosure
Helzer states Subbase is targeting a $1 million revenue run rate.
“Right now, one million is the target.”
Eric Helzer Nov 12, 2024 ▶ 11:32 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation
Disclosure
Helzer says Subbase raised $4 million across its seed and converted SAFEs.
“Between the seed and the safe converted we've raised a total. This is now outside before the pre, before the pre-pre-seed of four million.”
Eric Helzer Nov 12, 2024 ▶ 13:13 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation
Disclosure
Helzer confirms Subbase sold 15 to 20 percent equity in seed round.
“So I would say that the equity percentage that you mentioned is, is, is accurate.”
Eric Helzer Nov 12, 2024 ▶ 15:24 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation
Disclosure
Helzer plans to add embedded lending to Subbase after optimizing workflows.
“So currently it is on our roadmap and it's something that we're very much looking into as far as how to wedge that into what we've already built. But our focus right now is workflow optimization and then getting into the financial piece.”
Eric Helzer Nov 12, 2024 ▶ 17:53 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation
Disclosure
Helzer says Subbase charged its first paying customer a few hundred monthly.
“On, on day one, we charged about a couple hundred dollars a month and it was a monthly contract.”
Eric Helzer Nov 12, 2024 ▶ 9:12 33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation

Appearances (1)

EpisodeDateSpeaking time
33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation Nov 12, 2024 13m
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