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Bruna San Roman

Co-founder, De BosBoerderij · 1 appearance on the record.

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founderexecutiveoperatorLinkedIn ↗debosboerderij.eu ↗

Bruna San Roman is a Brazilian entrepreneur based in the Netherlands who co-founded De BosBoerderij to scale syntropic farming and agroforestry systems. She previously served as Managing Director of Switch.cm, a hospitality software platform.

7statements → 7claims → 1claims resolved → 3.86/5average certainty → 1/5average debate potential →

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Bruna argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Switch.cm was acquired in April 2017 by Flymya and BOD Tech
“It was basically in 2016 that I joined the team. But then in April, 2017, they sold the company to a new company, to FlyMia and BOD tech team, based in Myanmar and Singapore.”
Bruna San Roman Dec 2, 2019 ▶ 4:48 1591 How She Started as An Employee, Then Moved to Owner

Everything Bruna San Roman said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Switch.cm's average customer ticket size is around $30 per month
“Our average ticket is around 30.”
Bruna San Roman Dec 2, 2019 ▶ 2:17 1591 How She Started as An Employee, Then Moved to Owner
Assertion Supported
Switch.cm was acquired in April 2017 by Flymya and BOD Tech
“It was basically in 2016 that I joined the team. But then in April, 2017, they sold the company to a new company, to FlyMia and BOD tech team, based in Myanmar and Singapore.”
Bruna San Roman Dec 2, 2019 ▶ 4:48 1591 How She Started as An Employee, Then Moved to Owner
Assertion Not checkable as stated
Switch.cm grew users by 150% post-acquisition
“So since the acquisition, we changed completely the growth model and the strategy, the pricing and so on. We have grown a 150% in terms of users and yeah.”
Bruna San Roman Dec 2, 2019 ▶ 5:26 1591 How She Started as An Employee, Then Moved to Owner
Assertion Not checkable as stated
Switch.cm has over 200 customers across 40 countries
“We have 200 plus in 40 countries.”
Bruna San Roman Dec 2, 2019 ▶ 5:47 1591 How She Started as An Employee, Then Moved to Owner
Assertion Not checkable as stated
Switch.cm generated under $1,000 in monthly revenue in late 2017
“It was less than a thousand.”
Bruna San Roman Dec 2, 2019 ▶ 8:24 1591 How She Started as An Employee, Then Moved to Owner
Assertion Not checkable as stated
Switch.cm loses two to three customer accounts per month
“Our canceling rate is around two to three uses per month.”
Bruna San Roman Dec 2, 2019 ▶ 11:58 1591 How She Started as An Employee, Then Moved to Owner
Assertion Not checkable as stated
Switch.cm employs 16 in-house staff and 19 total workers
“We are 16 in house and 19 considering also freelancers.”
Bruna San Roman Dec 2, 2019 ▶ 12:30 1591 How She Started as An Employee, Then Moved to Owner

Appearances (1)

EpisodeDateSpeaking time
1591 How She Started as An Employee, Then Moved to Owner Dec 2, 2019 7m
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